Magnum ice cream has introduced Magnum Ruby Minis, said to be the first national ice cream brand in the U.S. to launch an ice cream featuring the new chocolate variant, Ruby.
Magnum Ruby Minis are available in packs of six bars at select retailers and will be available at grocery stores nationwide for a suggested retail price of $4.99 beginning in February.
Magnum Ruby Minis combine Magnum Ruby cacao with a sweet cream ice cream “that allows the Ruby coating to shine best,” according to the company.
“As the chocolatiers of ice cream, we’re uniquely positioned to launch the first ice cream featuring this new chocolate variant, Ruby,” says Leslie Miller, director of marketing-Ice Cream North America. “We’re excited to give Magnum ice cream fans another decadent ice cream and cacao pairing, creating the ultimate indulgence moment.”
The fourth variant of chocolate, discovered in 2017, Ruby is the first new chocolate in 80 years, following white chocolate, dark chocolate and milk chocolate. Made with the recently discovered Ruby cacao bean, Ruby cacao expresses a unique berry fruitiness, smoothness, and unique pink color.
The Ruby cacao bean is a unique cacao bean due to the fresh berry fruitiness and color precursors naturally present in the bean. The cacao beans are sourced from different regions of the world and have a specific set of attributes unique to ruby. Ruby cacao beans grow in countries known for cacao: Ecuador, Brazil and Ivory Coast.
Starting Jan. 23, Magnum Ruby Minis will be available for on-demand delivery through goPuff or via The Ice Cream Shop on Uber Eats, Postmates, Doordash, and Grubhub in New York, Los Angeles, Chicago, and Philadelphia. The rest of the country will see it available for on-demand delivery in the spring.
