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Hälsa Foods Appoints Clark As Its New VP Of Sales


Rich Clark, a sales and marketing veteran in the natural foods industry, has been named VP of sales for Hälsa Foods, the maker of the first and only 100 percent clean and organic oat milk yogurt. Clark is well known in the natural foods business with experience spanning more than three decades.

Clark was a key member of the executive team that grew Perfect Snacks, the maker of Perfect Bar, from a regional brand at $26 million to a national brand doing in excess of $100 million in revenue resulting in a successful acquisition by Mondelēz International in July 2019. Clark also was instrumental as part of the executive team that took Udi’s Gluten Free from a fledging brand to $69 million in net revenues resulting in a $125 million-dollar sale to Boulder Brands. His other successful associations include Hain-Celestial, Beyond Meat and Mighty Leaf Tea.

“I’m excited to join Hälsa, a startup with superior products and an uncompromising mission,” Clark said. “With its innovation of a 100 percent clean plant-based process and label, minimal ingredients, no added sugar and all-organic ingredients Hälsa represents the future of plant-based. It’s easy to envision Hälsa becoming the leader in plant-based yogurts.”

Hälsa—Swedish for health—eliminates all food additives and chemicals from the manufacturing process and recipes. The company says no enzymes are used to alter the grain and the all-organic products are free of gums, emulsifiers, phosphates and processed sugar that compromise gut health.

“We are excited to have Rich, whose track-record of growing brands in the natural products space speaks for itself,” said Helena Lumme and Mika Manninen, president and CEO of Hälsa Foods. “Rich shares our vision, and his well-established connections and ability to penetrate multiple distribution channels will accelerate our growth and get Hälsa in the hands of millions of new consumers.”

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