Corporate Store News Health/Wellness Midwest

Fresh Thyme Expands CBD Offerings Across Several Product Categories

Fresh Thyme Farmers Market, Warriors Heart, CBD categories

Fresh Thyme Farmers Market, a full-service specialty retailer based in Downers Grove, Illinois, will be adding 99 new products to its existing line of 152 CBD offerings. The products will be available in stores across 10 states and spans the categories of health and beauty/topical, supplement and pet products.

“As we continue our commitment to promoting healthy living, we are excited to announce the expansion of our CBD items in the health and beauty, supplement and pet product categories,” said Jonathan Lawrence, senior director of grocery and natural living. “We pride ourselves on providing our customers with a wide product selection and in-store employees who can help educate them on the benefits of CBD.”

The 99 new offerings include 52 health and beauty/topical, 31 supplements and 16 pet products. Products will be sold in Fresh Thyme stores across Kentucky, Illinois, Michigan, Minnesota, Missouri, Indiana, Nebraska, Ohio, Pennsylvania and Wisconsin.

Since Fresh Thyme initially launched CBD in November 2016, the grocer says it has rapidly expanded its product selection based on its customers’ demands and feedback. Due to the increase of unique delivery systems as well as functionality to meet consumer demand, what once took up only two shelves in stores has now become an 8-ft. display. Fresh Thyme remains heavily involved with and takes council from a variety of industry experts to ensure all products meet state and FDA rules and regulations.

From offsite training events hosted by CBD vendors, to in-store events, Fresh Thyme says it works to ensure that all employees are highly trained, knowledgeable and able to help customers choose the product that is right for them.

Fresh Thyme follows a thorough and rigorous review process for each vendor and item that is put on shelves. All supplements must be manufactured in a cGMP facility and require a Certificate of Analysis (COA) on every lot number. Fresh Thyme further requires all CBD manufacturers to include a QR code on their labels, which allows customers to access the product’s COA, which is especially important when it comes to CBD, as it lists the quantity of various cannabinoids and the percentage of the product they make up. Federal law requires that CBD from hemp must legally have less than 0.3 percent THC.

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