Frito-Lay has a new snack for Cheetos fans to enjoy in the new year: popcorn. Cheetos Popcorn marks the first time ever that popcorn has been infused with Cheetle, the orange and red dust Cheetos is known for.
Cheetos’ new ready-to-eat popcorn brings the taste of the iconic Cheetos seasoning to one of America’s snacking favorites, swapping the butter and salt for the cheesy and spicy flavors. The new popcorn is available in two flavors—Cheddar and Flamin’ Hot.
“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” said Brandi Ray, senior director of marketing, Frito-Lay North America, which is based in Plano, Texas. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”
Ready to go right out of the bag, Cheetos Popcorn creates a new snacking experience that pairs the classic taste of popcorn with an added boost of cheesy, spicy flavor from Cheetos.
Cheetos Popcorn is available now in 7-oz. Cheddar bags and 6.5-oz. Flamin’ Hot bags for a suggested retail price of $3.99, and 2 oz. bags for a suggested retail price of $1.89.