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SpartanNash, Fast Lane Debut Location Technology For Grocery Pickup

Fast Lane

Grand Rapids, Michigan-based SpartanNash has enhanced Fast Lane—the company’s click-and-collect program—adding GPS location technology to create a seamless online grocery shopping and curbside pickup experience.

The new Fast Lane GPS location technology is available at Family Fare, Forest Hills Foods, VG’s and Dan’s Supermarket and allows Fast Lane shoppers to accurately calculate a customer’s arrival time for curbside pickup orders. SpartanNash says the technology creates a frictionless and personalized experience and makes the Fast Lane online shopping and pickup experience faster than ever.

Once a customer has placed their Fast Lane curbside pickup order, they will be alerted when the order is ready. Customers can then share their location through the Family Fare, Forest Hills Foods, VG’s and Dan’s Supermarket mobile apps or a web browser—letting their Fast Lane shopper know they are on their way to the store, so their order can be prepared and delivered to their vehicle the moment they pull into the pickup area.

“Fast Lane and our new GPS technology are part of SpartanNash’s commitment to providing our store guests with what they want, when they want it—fast and friendly,” said Tom Swanson, SpartanNash SVP and GM, corporate retail. “Fast Lane’s click-and-collect experience is tailored to fit the needs of our on-the-go store guests, while providing quality products at an affordable price.”

Since launching Fast Lane in July 2017, SpartanNash has introduced a number of enhancements, including at-home delivery, instant digital coupon clipping and the ability to have orders ready in as few as two hours.

Currently, 68 SpartanNash stores in Michigan, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin offer Fast Lane as an online shopping option for Family Fare, D&W Fresh Market, Family Fresh Market, VG’s Grocery, Dan’s Supermarket, Forest Hills Foods and Ada Fresh Market store guests.

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