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Ocean Spray Launches Brew, A Hybrid Drink Made With Juice And Coffee

Ocean Spray Brew

Ocean Spray Cranberries Inc., introduced Ocean Spray Brew, a first-of-its-kind hybrid drink made with real fruit juice and cold brew coffee.

The launch of Brew builds on a pipeline of innovation coming from the cooperative, bolstering its mission of connecting farms to families for a better life by delivering a new beverage that is both nutritious and provides natural energy. Brew marks another expansion for Ocean Spray into a new category of coffee, and the Lakeville-Middleboro, Massachusetts-based company will continue to drive future growth opportunities for the cooperative this year.

Brew will be available in two flavors—Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee. Brew features 100 percent Colombian coffee, with each 8-oz. serving containing 40mg of naturally sourced caffeine from green coffee beans, which is equal to a half of a cup of coffee. In addition, Brew contains antioxidant vitamin C, as well as vitamin B and real fruit juice, with no added sugar, no preservatives, and no artificial flavors or colors.

“Consumers are looking for natural ways to increase their energy, and Ocean Spray Brew provides an option to reap other health benefits while having their caffeine. We’re bringing together the benefits of both health and energy in a delicious and innovative way,” said Rizal Hamdallah, chief global innovation officer at Ocean Spray. “Brew is another example of Ocean Spray’s commitment to accelerate innovation and focus on building a health and wellness portfolio as part of our farmer-owned cooperative’s transformation.”

Ocean Spray Brew will be on-shelf nationwide in January in Target, Stop & Shop, Shaw’s, Albertsons, Vons and Safeway and will continue to expand to more stores throughout the year.

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