Burgers are the point of entry to the meat-alternatives category for many consumers; 70 percent of new buyers make a burger their first purchase (IRI, 52 weeks ending 8/25/19). The brand says it designed the Ultimate Plant-Based Burger to mimic the taste of real beef, with no soy ingredients and no GMOs.
“If you’re going to be a leader in meatless meals, serving a great-tasting burger is a must,” said Tara Rozalowsky, VP/GM for Gardein. “We’re incredibly proud of the delicious, meaty taste of our new Gardein Ultimate Plant-Based Burger, and we can’t wait for consumers to fire up the grill and enjoy their first bite.”
Made from pea protein, the Gardein says its Ultimate Plant-Based Burger is a good source of protein, with 19g per serving. Each patty weighs in at 4 oz.
The Ultimate Plant-Based Burger is the latest addition to Gardein’s menu of plant-based alternatives to meat and fish. Gardein says it believes those seeking plant-based meals shouldn’t have to settle for a limited menu. Its offerings include Meatless Meatballs, Chick’n Tenders, Crabless Cakes and more.
The Ultimate Plant-Based Burger will be sold in the freezer sections of grocery stores and mass retailers nationwide. A six-pack will be available for a MSRP of $12.99, while a two-pack will be sold for $4.49.