H-E-B will use its Big Game commercial this year to roll out a sweepstakes giving participants who download the new My H-E-B app an opportunity to win a lifetime of groceries. San Antonio, Texas-based H-E-B, recently named the No. 1 grocery retailer in the nation, will offer an opportunity to play a fun mobile game for a random chance to win the grand prize.
Starring actress Eva Longoria, this year’s 60-second spot features the Texas native playfully crashing a Big Game party filled with several H-E-B products to tell partygoers about the new My H-E-B mobile app and the sweepstakes.
To enter the sweepstakes, participants must download the My H-E-B mobile app, which is available in the Apple App Store and on Google Play, create or log into an existing H-E-B account, and play the game in the app. The game will ask registered users to choose 10 H-E-B products that were featured in the commercial. Once 10 items are correctly picked, the user will click “submit” to automatically be entered for a chance to win.
Entrants can only enter once. H-E-B partners and members of their immediate family and household are not eligible to win. See heb.com for official rules.
The sweepstakes kicks off when the commercial airs in the break between the game’s third and fourth quarters in more than a dozen key Texas markets. Participants can start playing the game when the commercial runs on Feb. 2 and people have until 11:59 p.m. on Feb. 16 to play. The winner will be notified via the email used for their H-E-B account.
“At H-E-B, we’re always looking for ways to go big and show our appreciation for our amazing customers,” said Cory Basso, H-E-B group VP of marketing and advertising. “On TV’s biggest stage, we’re not only introducing Texans to our innovative new My H-E-B mobile app, we’re extending the opportunity to win a prize of a lifetime.”
Launched in December, the My H-E-B app brings dozens of new and improved features that make it more convenient and simpler to shop both in store and online while providing more ways to save. In a single, easy-to-use mobile app, customers can now create shopping lists as well as place orders for H-E-B Curbside pickup or home delivery. Additionally, the in-store shopper can clip and redeem coupons, find where items are located and browse the store with an enhanced search function.
This is one of many innovative technologies H-E-B uses to enhance its digital services to better meet the evolving needs and expectations of its customers who shop online and in H-E-B’s brick-and-mortar stores.
Texans also can spot H-E-B in Favor Delivery’s Big Game commercial debut. Dubbed “The Beer is Not Here,” Favor’s first-ever Big Game commercial is part of its Match Made in Texas campaign that celebrates H-E-B and Favor’s partnership, including Favor’s offering of free one-hour delivery of beer and wine from H-E-B. See official rules at heb.com for prize description/ value and other important details. Ends Feb. 16. Must have a valid Favor account in good standing and a valid form of accepted payment on file.
Create an account by downloading the app on mobile or visiting favordelivery.com. Processing Fee and Runner Tip (minimum $2) still apply. Must be 21 or older to purchase beer and wine with a valid ID issued by the U.S. government present upon delivery. Beer and wine delivery only available from select H-E-B and Central Market locations in Texas, as indicated in the app.