For the first time ever, Walmart will be airing an ad during the Big Game with the help of some familiar visitors.
Famous Visitors brings 12 “visitors” from popular TV shows and movies—and their creative transportation methods—together for the first time ever as they touch down on Earth to pick up everything they need curbside at Walmart.
From Flash Gordon and Buzz Lightyear making their way to Earth to Bill S. Preston, Esq. of Bill & Ted’s Excellent Adventure arriving to a Walmart parking lot via his iconic telephone booth, these famous visitors all travel long ways to experience the convenience of Walmart Pickup.
Other characters and vessels from other intergalactic entertainment properties include Arrival, Blade Runner, Guardians of the Galaxy, The LEGO Movie, Mars Attacks, Marvin the Martian, Men in Black, Star Trek and Star Wars.
The Famous Visitors campaign plays off of a campaign Walmart launched last year—Famous Cars. Before the game, the visitors will tease their impending arrival across a variety of media.
During the game, after the commercial airs, Walmart will broadcast a special message to its visitors. And, Big Game viewers should follow the @Walmart Twitter handle during the game to see what happens as the company engages with some of its visitors. After the game, Walmart will continue marketing efforts with new, additional content.
