Broomfield, Colorado-based Ball Corp. is launching a new impact extruded aluminum bottle line that provides a circular solution to plastic pollution.
In the hands of its sustainability, innovation and product design experts, the company says aluminum is taking shape as a new bottle–the Infinity Aluminum Bottle–that is designed to be made again.
Available in various shapes and sizes, this impact extruded aluminum bottle can be customized for numerous beauty, personal care, food and beverage products.
Unlike other substrates in these categories, such as plastic shampoo bottles or jars for cosmetics, the company said its aluminum bottles are infinitely recyclable and can be turned into other aluminum products over and over again.
The new product line was showcased at the recent Packaging of Perfume, Cosmetics & Design, Premium and Luxury Drinks and Aerosol Dispensing Forum in Paris.
“Plastic waste that ends up in the natural environment has led to more public discussion about packaging, its life cycle and recyclability,” said Jason Galley, director of innovation and sustainability for Ball. “Consumers are demanding more environmentally friendly solutions for packaging their everyday products. We combined our product design and sustainable aluminum packaging expertise to develop another truly circular packaging solution—the Infinity Aluminum Bottle.”
According to the company, Ball’s new impact extruded product line is suitable for packaging almost any liquid. The bottles are available in a range of sizes and formats and are customizable for various products.
Among the possible categories for the bottles are shampoos and conditioners, soaps, body creams, spirits, energy shots, yogurt, dressings, syrups and condiments. The bottles are available with a re-closable threaded cap that allows consumers to twist the top on and off.
The Infinity Aluminum Bottle line features all of the sustainability credentials of aluminum. Like Ball’s aluminum beverage cans, cups and Alumi-Tek bottles, the impact extruded aluminum bottle is monomaterial. It consists of one material and can be easily sorted and recycled.