Boxed Water Is Better, a company providing a sustainable alternative to plastic bottles and aluminum cans, will be adding a new size to its offering of pure water in 100 percent recyclable and paper-based cartons.
“We’re adding a 330ml in response to overwhelming requests from our consumers and trade partners,” said Daryn Kuipers, CEO of Boxed Water, which is based in Holland, Michigan.
The current product assortment includes 250ml, 500ml and 1-liter boxes packed in six-pack, 12-pack and 24-pack configurations.
“We saw an opportunity between the 250ml and 500ml products based on our remarkable growth in key channels,” Kuipers said. “We have become the standard in sustainable luxury at many premium venues offering unique, curated products for their guests.”
The new sizing will be available at retail in the first quarter of 2020, as well as online both at boxedwater.com and Amazon.
Boxed Water, the original sustainably packaged water company, is entering its 10th year in operation.
Beyond water, Boxed Water has expanded to include other progressive ideas that inspire consumers. Its #BetterPlanetreforestation efforts, based on social media posts from passionate fans, have resulted in more than 858,000 trees planted in national forests.
It also has coordinated beach cleanups nationwide with supporters and brand partners.
“We’re pleased to offer the new size while maintaining our unique design aesthetic that has captured the public’s love and attention,” Kuipers said.
Boxed Water provides people with an alternative to plastic bottles by producing pure water in recyclable cartons made by using paper from well-managed forests. Boxed Water is a member of 1% For The Planet and partner of the National Forest Foundation (NFF) and Ocean Blue Project.