Crossmark has announced that in 2020 it plans to build off of its 115-year legacy in the grocery and consumer-packaged goods sectors by using industry-leading analytics and insights garnered through the latest in digital technology.
Crossmark, a privately-owned, global sales and marketing services company with headquarters in Plano, Texas, works with brands and retailers to help them thrive.
Its new leadership structure offers agile, responsive and high-quality tailored support and services. By taking a macro view on business and consumer experience, Crossmark applies industry expertise on a real-world level.
With enhancements in order-to-cash machine learning, Crossmark is able to execute client updates in real time and provide actionable recommendations for clients and customers. Its self-service platform leads to faster insights/impact and an increased ability for human capital to focus on action. The data captured is used to analyze what’s working, what’s not and why.
“Crossmark’s advancements and increased utilization of automation and machine learning is incredibly exciting,” said CEO Chris Moye. “Streamlined, efficient processes and systems will help us stay ahead of the curve, and, as a result, optimize our opportunities moving forward.”
According to Crossmark, its client brands saw 3.6 percent growth in 2019 compared to the industry average of 1.4 percent. The company aims to outperform competitors in four key areas: building trust, supporting client strategy, executing client business plans and trade investment.
To succeed in this changing environment, Crossmark helps clients understand the consumers’ mindset; analyze the wealth of data collected during the decision-making process, both online and in store; and develop strategies for growth rooted in these insights.
With a promise of “We are you,” Crossmark’s strengths are in its people, presence and performance. Just as clients are centered on their consumers, Crossmark is relationship-driven and relentless in its focus on creating success.
As a data-driven company, Crossmark looks for improvement opportunities through quantification of impact. It plans to debut additional analytics innovation at the Food Marketing Institute Midwinter Conference, in Phoenix, Arizona.