Meredith Corp., a media and marketing company reaching more than 180 million American consumers, in partnership with U.S. Farmers & Ranchers Alliance (USFRA), has launched a new dedicated content platform covering real-time trends and topics important to the entire food and agriculture ecosystem and consumers nationwide this spring at usfarmersandranchers.org.
Tapping into the editorial expertise of Successful Farming and the creative capabilities of Meredith’s Foundry Food & Agriculture team, the platform will leverage Meredith’s real-time data and consumer insights to identify trending topics and issues important to this audience. It will bridge the food and agricultural industries through custom content around sustainability, carbon sequestration, climate-smart farming and food source awareness initiatives. Multi-platform content will be produced across a wide range of channels, including articles and infographics, videos and podcasts.
“Consumers are connected to food more than ever before, with a heightened focus on sustainability of the food chain and the rise in popularity of ‘farm to fork’ engagement. The combination of Foundry Food & Agriculture’s creative expertise, Meredith’s market knowledge and USFRA’s mission and base enables us to provide industry-leading content that addresses these relevant and dynamic trends,” said Scott Mortimer, VP and group publisher of Meredith Agrimedia. “We are excited to partner with U.S. Farmers & Ranchers Alliance on this new content platform. Since the founding of Meredith Corp. in 1902 with Successful Farming, we have been deeply rooted in connecting consumers by providing valuable and informative content across all platforms.”
“Our mission is to bring farm and food together to co-create the future of our food systems,” said Erin Fitzgerald, USFRA CEO. “To do that we need to connect with those leaders and bring the world-class information about what sustainable food systems look like. Our partnership with Meredith allows us to do just that with their deep bench of farm and food content creators.”
“The Foundry Food & Agriculture Team produces next-generation content that engages viewers and readers and drives them to action. We leverage our extraordinary brands, award-winning creative talent and proprietary data to form unparalleled and impactful custom content experiences for our marketing partners in authentic, meaningful ways,” said Matt Petersen, SVP of The Foundry Food & Agriculture. “We are thrilled to work with USFRA on this project to provide ground-breaking content that is relevant to consumer interests, entertainment and information.”
Meredith Corp., based in Des Moines, Iowa, has been committed to service journalism for 118 years. Today, Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.