Michigan-based SpartanNash has been named among the nation’s 2020 Top 10 Military Friendly Brands, earning sixth place out of more than 60 organizations. The annual list is compiled by VIQTORY, whose mission is to provide veterans and their spouses with the finest choices for employment opportunities.
The Military Friendly Brands designation, one of four components of the Military Friendly Companies ratings, measures a company’s social and material investment in support of the military and veteran community, including consumer supports and protections. Organizations earning the Military Friendly Brand designation were evaluated using public data sources, personal feedback from military community members and responses from VIQTORY’s proprietary survey.
“We are honored to be named a Military Friendly Brand, because it reinforces our commitment to building stronger communities,” EVP and Chief Human Resources and Corporate Affairs and Communications Officer Yvonne Trupiano said. “At SpartanNash, one of our core values is patriotism, and we are deeply committed to serving our military heroes and their families, whether it is as a part of our family of associates or in the communities we serve.”
This is the first year SpartanNash has been named a Military Friendly Brand. The company was previously honored as a Military Friendly Employer in both 2019 and 2020, earning Bronze status in 2020.
SpartanNash and its charitable giving arm, the SpartanNash Foundation, are committed to supporting military heroes in their local communities, raising funds and awareness for a variety of nonprofit organizations that provide vital services to veterans and their families.
In 2019, the SpartanNash Foundation granted more than $350,000 to organizations that are making an impact in the lives of military veterans, active duty personnel and their families. Through partnerships with local and national organizations—including Team Red, White & Blue, Operation Homefront, Vetshouse, Give an Hour, Fisher House Foundation and Honor and Remember—the SpartanNash Foundation has provided critical financial assistance to military families, opportunities for veterans to engage in community service opportunities, free mental health services and has honored the memory of those who have fallen.
Additionally, SpartanNash associates volunteered more than 1,500 hours with military organizations and veterans service organizations of their choosing in 2019.
As a leading distributor of grocery products to U.S. military commissaries and exchanges around the world, SpartanNash currently employs more than 750 military veterans, Reservists and National Guardsmen, in addition to many Blue and Gold Star family members throughout the company. SpartanNash also offers an employee resource group, SNVETS, which focuses on supporting, networking, volunteering, educating, training and serving military associates, their families and veterans in the community.
The Military Friendly Co. survey investigates and identifies the organizations whose commitment to serving the military and veteran community is comprehensive in scope and meaningful in terms of actual outcomes and impact. From hiring and career advancement to customer service and charitable investment, organizations earning the Military Friendly Brand designation were evaluated using both public and government data sources with responses from a comprehensive survey completed by the employer.