This new offering joins others like Brach’s Tiny Conversation Hearts and SweeTarts Conversation Hearts, as well as other Valentine’s Day sweets from Ferrara.
Brach’s Heart 2 Heart Conversation Hearts blend the tradition of conversation hearts with modern sayings to bring consumers the brand’s first dual-sided, embossed messages. Contemporary and trending phrases, acronyms and catchy expressions were selected for the new Heart 2 Heart Conversation Hearts including, “YAAAS,” “GOAT” (greatest of all time) and “BAE” (before anyone else). These new conversation hearts deliver a smooth texture and come in a variety of fruity flavors, including banana, orange, grape, cherry and lemon.
“Brach’s is excited to add Heart 2 Heart Conversation Hearts to our existing line of conversation hearts, bringing a fresh new look, taste and feel to the classic candy everyone knows and loves,” said Peter Goldman, VP of Brach’s and seasonal sugar confections at Chicago-based Ferrara. “We continue to innovate our classics with unique flavors and shapes to keep up with our consumers’ changing tastes and cultural interests and are proud to offer an array of conversation hearts and other festive Valentine’s Day treats for all to enjoy.”
Ferrara, the maker of Brach’s, is the category leader in Valentine’s Day sugar confections and has a 91 percent total market share of America’s favorite Valentine’s Day candy—conversation hearts. Beyond conversation hearts, Ferrara produces a variety of seasonal favorites—from SweeTarts heart-shaped lollipops to Nerds characters with bowties filled with Big Chewy Nerds candy to Fun Dip Candy & Card Kits.