Starting this month, consumers will be able to find nutrient-dense Kind Healthy Snacks in different areas of their favorite grocery stores.
The New York-based company says its products will be available in the frozen and refrigerated aisles, as well as where chocolate and snack mixes are found.
As with all Kind snacks, the newest offerings were created with the first ingredient always a nutrient-dense food recommended for daily consumption.
“Since day one, Kind has been obsessed with upholding our brand promise–to create innovative, premium foods that are both healthy and tasty,” said Daniel Lubetzky, founder and executive chairman of Kind.
“While these categories are new for us, each is consistent with how we’ve always entered new categories—with an eye to creatively elevate people’s overall experience.”
The products will appear in the following departments:
- Frozen aisle: In a category that often comes with artificial sweeteners and sugar alcohols, Kind Frozen Bars are plant-based, creamy frozen treat bars made from nutrient-dense nuts, layered with smooth dark chocolate and nut butter.
- Refrigerated aisle: The refrigerated snacking category remains largely untapped, yet demand continues to rise. Kind is bringing Kind Nut Butter Bar, a smooth and creamy nut butter protein bar.
- Chocolate aisle: Kind Bark features nuts and is made with 55 percent cacao dark chocolate that is Fair Trade certified.
- Snack mix aisle: Kind will introduce hand-to-mouth, grain-free versions of its bars that fall into the following sub-categories: Kind Nut & Fruit Clusters and Kind Nut & Seed Clusters
Founded in 2004, Kind uses recipes that feature nutrient-dense, premium ingredients like nuts, seeds, whole grains and fruit, which are recommended for a healthy diet. The snacks do not contain genetically engineered ingredients and are not sweetened with sugar alcohols or artificial sweeteners.
Kind recently acquired Creative Snacks Co., a family owned better-for-you snack manufacturer based in North Carolina.