LaMonica Fine Foods, based in Millville, New Jersey, has secured a static billboard for an eight-week period that is highly visible to commuters traveling from New Jersey into Staten Island via the Outerbridge Crossing. The billboard showcases the company’s retail line of canned seafood products, including hand-shucked sea clams, clam juice and scungilli.
The 14’ x 48’ billboard will be visible to drivers heading toward the Verrazano Bridge and Brooklyn pass. This location is expected to attract around 300,000 weekly impressions with the goal of attracting new customers and reinforcing the brand to customers.
LaMonica Fine Foods began almost 100 years ago in Brooklyn, New York, in 1923. After the expansion of the fishing business and relocation to New Jersey, Cape May Foods was formed in Cape May, New Jersey, where it processed and packed seafood for the retail and restaurant trades. In 2005, Cape May Foods changed its name to LaMonica Fine Foods to honor its founder Peter LaMonica, and relocated once again to a newer, larger facility in Millville.
Today the company is under the direction of LaMonica’s grandchildren. In addition to the largest hand-shucking plant with more than 300 employees, it operates its own fishing fleet and state-of-the-art packing facility. The clams are wild caught. The entire line comprises product of the USA.