Zapp’s new Evil Eye Potato Chips were “born in the spirit of New Orleans and Voodoo healer Marie Laveau,” the company says, and “peer into your soul with the reverie of a mysterious, intense stare.”
In the 1800s, Laveau’s evil eye “cast fear, mystery and hexes into the hearts of the nefarious and noble of New Orleans. And in that spirit of awe comes Zapp’s Evil Eye potato chips,” Zapp’s says.
“With the overwhelming response to our Zapp’s Voodoo potato chips, it only makes sense to return to the rich well of Louisiana lore to bring our fans another unique kettle style potato chip. But not just any chip—one that fully embraces the mythos of the evil eye with a cauldron of flavors not found before. And the initial feedback on our social media pages has been amazing: Consumers are telling us they love Evil Eye,” said Tiffani Justh, VP of marketing for Zapp’s.
Zapp’s New Orleans Kettle Style Evil Eye potato chips are available in 2-oz., 2.625-oz., 5-oz. and 9-oz. bags.
Zapp’s New Orleans Kettle Style Potato Chips come in a range of flavors, from Spicy Cajun Crawtators to Cajun Dill Gator-Tators, and are available at retailers across the U.S.
Zapp’s Potato Chips is a snack food manufacturer based in Gramercy, Louisiana. Founded by Ron Zappe in 1985, Zapp’s Potato Chips is a wholly owned subsidiary of Utz Quality Foods LLC.