Harps is the largest employee-owned company based in Arkansas and the 30th largest in the United States. It operates 96 supermarkets in Arkansas, Oklahoma, Missouri and Kansas.
Harps will leverage Birdzi’s real-time digital ecosystem, which is specifically designed to support the marketing strategies of regional food retailers. A key component is the AI relationship engine, which uses several hundred attributes for each shopper, updated with each purchase, to power contextual relevancy. This will enable Harps to better address shopper needs, including through more relevant real-time recommendations than what has previously been possible.
“We’ve been following Birdzi for some time now as they’ve grown across well-known retailers like Niemann Foods, Coborn’s, Weis Markets and more,” said David Ganoung, VP of marketing for Harps. “We’re ready to expand our digital customer engagement efforts, so it is only natural to work with Birdzi. Harps will be leveraging Birdzi’s real-time personalization and relevancy as we continue to enhance our shopping experience and engage with our customers.”
Unlike other personalization solutions that use only backward-looking historical purchase data, Birdzi’s deep integration to its white label mobile and web apps provide a real-time view of shopper intent, enabling up-to-the-second recommendations based on customer behavior and location.
Shekar Raman, CEO and co-founder of Birdzi, said the partnership will bring important new capabilities for Harps to advance its marketing strategies.
“We are proud to work with David and the Harps team in rolling out new digital capabilities,” Raman said. “This relationship shows that regional retailers value the comprehensive ecosystem that Birdzi provides, giving retailers a path away from the siloed systems of today to a seamless and cohesive ecosystem for the future. Birdzi’s platform begins with the customer, a focus fully aligned with Harps’ customer-first philosophy.”