Back To Nature, established in 1960, is celebrating its 60th anniversary with a major brand relaunch by moving to plant-based snacking. Other than real honey in its plant-based snacks, Back to Nature avoids any ingredients sourced from animals. Instead, Back to Nature’s line of plant-based snacks features high quality ingredients like seeds, nuts, whole grains and wheat flour as the base of its products.
The relaunch includes a top-to-bottom redesign of the brand’s logo and packaging for all products, as well as its website and communications while introducing on-trend snacking innovation. Since its origins, Back to Nature has always focused on creating recipes inspired by nature and now, in 2020, Back to Nature is expanding its efforts to include all of its crackers, cookies, nuts and trail mixes, and granola in this plant-based initiative.
“The demand for better-for-you snacks has never been greater, and to keep up with consumer eating trends we’re excited to announce that the Back to Nature brand’s entire snack assortment will be plant based,” said Jordan Greenberg, EVP and chief commercial officer of B&G Foods. “Nature is more than just a word in our brand’s name—it’s a core pillar of our business and a true passion of our team. For that reason, we’re proud to go beyond just packaging and will continue to partner with The Nature Conservancy on its Plant a Billion Trees program. We’ll be planting nearly 130,000 trees in 2020.”
Newly redesigned packaging that features the Back to Nature plant-based logo already has begun hitting store shelves. New Back to Nature plant-based product launches will follow throughout the year, such as Whole Lotta Love Hemp Seed Crackers, Cheddalicious Cheese Flavored Crackers, and Roasted Garlic and Basil Crackers and Whole Lotta Seeds Crackers, both made with pea protein.
Based in Parsippany, New Jersey, B&G Foods and its subsidiaries manufacture, sell and distribute shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G Foods’ portfolio includes more than 50 brands, including Back to Nature, B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Polaner, SnackWell’s, Spice Islands and Victoria.