Denver, Colorado-based 34 Degrees is launching a new line, Snaps, baked chickpea snacking thins, in three varieties including Sea Salt, Everything and Umami. Snaps are naturally gluten free through the use of steamed chickpea flour.
34 Degrees’ second snacking line behind Sweet Crisps, Snaps are a standalone snack—an alternative to traditional chips or pretzels. Each crisp is lightly coated with seasoning on the outside. The baked chickpea thins have 3g of protein per serving and also are GMO, dairy and nut free. 34 Degrees Snaps are baked with simple ingredients including steamed chickpea flour, making them an allergen-friendly snack option.
“We wanted to create a whole new snacking experience with Snaps,” said Craig Lieberman, founder and president of 34 Degrees. “Our original entertaining line was designed to be paired with and complement other ingredients, so the herbs and spices we use are baked directly into the crisps to impart a subtle flavor that won’t overpower the pairing. However, Snaps are bursting with flavors specific for snacking. For example, Umami is a tsunami of deliciousness including savory, sweet and spicy notes. We’re confident consumers will love Snaps by the handful whether at tailgates, barbecues or just to fulfill everyday cravings for something light, crispy and delicious.”
To unify the portfolio, all 34 Degrees products including the original Sweet Crisps, and now Snaps, feature the same iconic shape and globally-inspired stamp people have come to identify the brand by.
In November 2019, 34 Degrees also launched its first gluten-free entertaining crisp, Original Gluten Free Crisps.
34 Degrees Snaps will be available starting in April and packaged in resealable 3.2-oz. pouches with a suggested retail price of $3.99.
34 Degrees Crisps are available in the deli departments of retailers throughout the U.S. and Canada, including: Whole Foods Market, Kroger, Walmart, Publix, Sprouts, Target, Meijer, Wegmans, Safeway, Albertsons, King Soopers and more.
34 Degrees donates 1 percent of all the crisps it bakes to causes that fight hunger.