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Base Culture Unveils New Packaging, Reformulated Low-Sugar Brownies

Base Culture paleo baked goods

Base Culture, maker of paleo and gluten-free baked goods and snacks, is launching all-new, refreshed packaging this spring, but also will reduce the sugar in its Almond Butter Brownies and Cashew Butter Blondies by 40 percent to 15 grams.

Last summer, Base Culture introduced its Original Keto Bread and 7 Nut & Seed Bread. Due to overwhelming consumer demand for all things keto, this launch has been incredibly successful thus far, the company says. Also, Base Culture has been named a NEXTY award finalist for its Original Keto Bread in the frozen category.

“We’ve always been committed to providing delicious baked goods that satisfy our consumers. Our pure paleo ingredients have always been beautiful on the inside, but our fresh new packaging will strengthen our branding and have us looking just as beautiful on the outside,” said Jordann Windschauer, founder of Base Culture.

The brand, originally slated to celebrate these milestones at the upcoming Expo West, the world’s largest natural, organic and healthy products trade show,  decided to opt out of this year’s show (which is now postponed) due to overwhelming Covid-19 concerns.

“As an emerging brand with only two-and-a-half years at retail, Expo West is an incredibly important show for us,” Windschauer said. “Attendance unraveled quickly and once our major retailers pulled out, we felt it was no longer a good way for us to focus our resources. Additionally, the health risk for the team was not worth the limited upside, but not being able to attend the show still hurts, especially for a small brand like ours.”

When Windschauer started her 30-day paleo challenge in 2012, she said she couldn’t find any truly paleo baked goods that were nourishing, clean and delicious. She began creating her own bread, brownies and almond butters. Today, Base Culture can be found in major retailers such as Albertsons, Whole Foods, Kroger, Walmart, Safeway, Wegmans and Sprouts.

“We come from humble beginnings, but have stayed persistent,” stated Windschauer. “Base Culture has been on a really steady, fast growing trajectory. We’re so optimistic about all that’s ahead in 2020.”  

The brand’s refreshed packaging is set to hit shelves now through early April. 

Based in Tampa, Florida, all of Base Culture’s all-natural products are certified paleo, gluten-free, grain-free, non-GMO and kosher. Everything is made in-house to ensure the quality of Base Culture’s products are held to the highest of standards.

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