Jack Link’s Protein Snacks has named food and beverage industry veteran Kevin McAdams as president, North America. In this role, McAdams has responsibility for Jack Link’s United States and Canadian businesses, in addition to oversight of the company’s manufacturing and supply-chain operations in the United States, Brazil and New Zealand. McAdams will report directly to CEO Troy Link.
“We are tremendously excited to have Kevin, a deeply experienced and values-based leader, join our company and help shape a strong future of growth for Jack Link’s,” said Link. “I am confident that he will play a pivotal role in upholding our core values and unique culture, strengthening our portfolio of brands and competing and winning in our category and consumer segments.”
Jack Link’s is strategically focused on being the category-growth driver for its customers by making the highest-quality foods, providing exceptional service at the shelf and investing in branding, marketing and digital activations that excite consumers.
“Kevin’s role will entail leading these strategic initiatives across North America while also working to further develop and strengthen the company’s total, global supply-chain,” Link said.
“The Link family and company team members have built a tremendous legacy and brand, and I am honored to join the Jack Link’s team as we set our sights on accelerating the company’s growth plans,” said McAdams. “I look forward to building on Jack Link’s rich heritage for our customers, consumers and team members. Not to mention, working and running with Sasquatch is pretty cool, too.”
McAdams brings 25 years of leadership experience to Jack Link’s, as well as his extensive background in the food and beverage industry and significant experience driving strong growth and leading talented teams. Prior to Jack Link’s, he has served as president at Mizkan America, Schwan’s Consumer Brands and Pabst Brewing Company. He also held operating roles with Red Bull North America, The Coca-Cola Co., Frito-Lay North America and The Earthgrains Co. McAdams earned his bachelor’s degree from Iowa State University in Ames, Iowa, in 1993.
Headquartered in Minong, Wisconsin, Jack Link’s is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation since 1986. The company is made up of more than 4,000 team members, across 11 countries.