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Applegate Launches Its New Well Carved Meat Line

Applegate Well Carved

Last updated on March 23rd, 2020 at 09:47 pm

Applegate, makers of all-natural and organic meat products, has introduced Applegate Well Carved, a new line designed to satisfy consumers who are being mindful of their meat intake and its nutritional, ethical and environmental impact. Applegate says Well Carved burgers and meatballs combine meat with whole organic vegetables, legumes and grains and continue the brand’s mission—Changing The Meat We Eat.

“People love meat and they aren’t going to simply stop eating it, nor should they have to, regardless of how many highly processed soy or pea-based burgers you put on the market,” said John Ghingo, president of Applegate, which is based in Bridgewater, New Jersey. “Well Carved offers an easy way for consumers to enjoy the real, clean meat they crave while also reducing overall consumption. The Well Carved line shows that better meat is possible.”

New  product offerings and extensions were scheduled to be unveiled at Natural Products Expo West, but the show was officially postponed for a later date in 2020 due to concerns regarding COVID-19. 

Applegate Well Carved Products are scheduled to be in stores beginning in April. All products have a transparent ingredient list, avoiding questionable ingredients found in heavily processed plant-based protein alternatives.

The Applegate Well Carved line includes four new products:

• ApplegateWell Carved Burgers: Grass-Fed Organic Beef Burger (with cauliflower, spinach, lentils and butternut squash); Organic Turkey Burger (with sweet potato, great northern bean, kale and roasted onion);

• Applegate Well Carved Meatballs (which have already been named a 2020 Natural Products Expo West NEXTY finalist for Best New Frozen Product; the winner will be announced later in the year at the rescheduled event): Organic Asian Style Pork Meatball (with brown rice, green onion, carrot and parsley; Organic Mediterranean Style Turkey Meatball (with lentils, feta cheese and spinach);

• Applegate Naturals Slow Cooked Ham (in stores in March): The company has expanded its portfolio of no sugar products by reformulating its  Applegate Naturals Slow Cooked Ham. The new Applegate Naturals Slow Cooked Ham, now has no sugar and is Whole30 Approved. It is made with no artificial ingredients and no chemical nitrates or nitrites;

• Applegate Naturals Chorizo Charcuterie Plate (in stores in March): Following last year’s launch of two charcuterie plates,  a third variety will be introduced that will include, for the first time, smoky chorizo.

Featured Photos

Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
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