After securing national distribution at Walmart in 2019, La Colombe is continuing its aggressive growth strategy by capturing national distribution for its Draft Latte—a first-of-its-kind, ready-to-drink texturized coffee beverage—at Kroger and Walgreens in the first quarter on 2020.
La Colombe’s core Draft Latte flavors, which include the Original Draft Latte, Triple Draft Latte, Mocha Draft Latte, Vanilla Draft Latte and Caramel Draft Latte, will be available in more than 2,000 Kroger operated stores coast-to-coast, which include Kroger banner and non-banner stores such as King Soopers, Ralphs, Fred Meyer and Mariano’s. Additionally, more than 7,200 Walgreens stores and over 250 HEB stores will be picking up the Draft Latte core flavors.
More than 1,500 Targets also will be joining the list of stores soon selling La Colombe. In early 2020, Target will be picking up La Colombe’s newest non-dairy Draft Latte—Oatmilk Draft Latte. Finally, more than 500 Target stores will be carrying La Colombe’s single-origin 42-oz. multiserve bottle.
“Distribution is continuing to grow at record rates,” said Todd Carmichael, CEO and co-founder of La Colombe. “With the addition of Walgreens and Target among many others to our family of retailers across the country, 2020 is ramping up to be another stellar year.”
This additional distribution builds on the company’s previous successes. Last year it was was ranked No. 1 in dollar shares at Whole Foods, beating out competitors like Califia Farms, Bulletproof, Starbucks and Stumptown.
The total ready-to-drink coffee category is $1.6 billion in annual sales, and is growing at an average rate of 10 percent across all channels. In the grocery channel, La Colombe’s ready-to-drink beverages are one of the category growth leaders at more than 36 percent.
Recently, its Oatmilk Draft Latte won BevNET’s Best of 2019 “Best New Product,” an award which honors brands and companies whose performance over the past year has put them into position to create long-term change within the industry.
