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Pazazz Apples Prevail Over Honeycrisp In Blind Taste Test

Pazazz apples taste

Pazazz apples, the proprietary variety from Honeybear Brands, has been selected as the clear favorite in a blind consumer taste test. The taste test challenged consumers’ perceptions about their own apple flavor preferences, opting for the variety with an “intense flavor pop.”

The January study, commissioned by Honeybear Brands and conducted by Leede Research and Churchill Group, found 57 percent of participants preferred the taste of Pazazz apples over the eight comparable varieties sampled. The next most favorable variety was Cosmic Crisp, with 26 percent preference. 

“With Honeycrisp being ranked the No. 1 apple in the country, it was not surprising that participants were almost all Honeycrisp fans, but it was interesting that 91 percent of them selected Pazazz  as their favorite over their beloved Honeycrisp,” said Don Roper, VP sales and marketing, Honeybear Brands. “Repeatedly we heard respondents gush over the robust flavor of Pazazz and their desire for a tangy apple. Pazazz delivers that. Its profile is perfectly balanced with both sweet and tart. When the majority of self-described Honeycrisp lovers choose Pazazz as their favorite tasting apple, it certainly reiterates the fact that this is a special apple.” 

Taste testers were female, ages 31-52, primary shoppers for their home with at least one child. They purchased apples at least once per month.


Pazazz: the Jolly Rancher of apples

Pazazz apples have been described as the “jolly rancher” of apples based on its unique flavor profile. Developed in Minnesota, Pazazz is grown by generational family growers in Minnesota, New York, Washington state, Nova Scotia and distributed nationally.

Pazazz has a perfectly balanced sweet and tart flavor profile. Pazazz apple sales continue to steadily rise as the variety continues to surprise tired apples lovers with its unique flavor.

Apples remain the No. 1 fruit because they offer a myriad of health benefits. Apples provide soluble fiber and polyphenols and can help lower blood pressure and risk of stroke. Additionally, apples lower the risk of diabetes, promote bone health, help fight asthma and promote good gut.

Honeybear is a leading grower and developer of premium apple varieties. Family owned and operated for more than 40 years, Honeybear still employs the same hands-on, personal attention to each and every apple variety produced while holding to responsible sustainability practices. As a leading vertically integrated, dual hemisphere grower, packer and shipper, Honeybear offers a supply of apples and pears on a year-round basis. Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products.

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