Brekki, a Carlsbad, California-based company with a line of dairy-free, ready-to-eat overnight oats, has been acquired by the executive team of Cedar’s Foods, a global leader in Mediterranean foods.
The popularity of overnight oats continues to rise. The Global Oatmeal Market is expected to grow at a CAGR of 4.2 percent to account for U.S. $14.08 billion in 2027, according to analyst firm Big Market Research. The combination of Brekki’s superior product and the Cedar’s leadership team’s 155-plus years of food industry experience means Brekki is now positioned to lead this growing market.
“When we started Brekki our mission was simple: deliver a nutritionally balanced product that tastes great and is made of simple, plant-based ingredients,” said Greg Peyser, founder.
“Our team will be able to tap the Cedar’s Foods’ executive team’s vast experience and expertise to ultimately get oats out of the pantry and put Brekki in more households. Collectively, we can take Brekki to a new level and make it a product that can satisfy consumers from breakfast to lunch to dinner to anytime in between.”
Brekki, which is an Australian slang term for “breakfast,” was founded in 2017 in San Diego by Peyser, a beverage industry veteran and former professional athlete. Following the acquisition, the company will remain operating as a separate venture, however, the manufacturing and co-packing of the product will take place at the Cedar’s Foods production facilities in Haverhill, Massachusetts. Peyser will be staying on as a director of sales for Brekki.
“Brekki is a superior product,” said Chris Gaudette, CFO, Cedar’s Foods. “Our executive team is here to lend our expertise in the CPG space to help propel the Brekki brand from a distribution and marketing standpoint. We’re looking forward to the opportunity to partner and help take Brekki to a new level and make it as much a part of the breakfast tradition as orange juice.”
The company is currently finalizing a major partnership deal that will give the brand a significant national presence.