Denver, Colorado-based Medicine Man Technologies Inc. has named Shane Sampson chief marketing and merchandising officer, reporting to CEO Justin Dye. In this newly created role, Sampson will provide strategic direction and manage tactical execution of the company’s marketing, merchandising, brand management, IP licensing programs, digital strategy including e-commerce and retail operations.
“Shane is a proven leader with virtually unmatched breadth and depth of retail and consumer goods expertise,” Dye said. “Having worked closely with Shane at Albertsons Companies during exponential growth, I have come to appreciate and admire his keen eye and skillset in creating robust brand and product programs. Additionally, the emphasis he places on ensuring that customer needs are met in all situations is one of care and thoughtfulness. His omnichannel knowledge will be invaluable to Medicine Man Technologies. I am confident the company will greatly benefit from his guidance. He is a great leader and I am excited to work together again.”
Sampson said he was excited to join Medicine Man Technologies and to contribute to the growth of the emerging cannabis industry.
“We have a unique opportunity to bring knowledge from manufacturing, distribution, retail and consumer packaged goods to one of the most innovative and fastest growing spaces,” he said. “Medicine Man Technologies’ strategy brings together some of the strongest Colorado cannabis operators and paves the way for us to create one of the most admired companies in cannabis. I look forward to sharing my passion and experience as we create a leading vertically integrated cannabis company.”
Sampson has more than 35 years of extensive experience building iconic brands, leading innovative and fully integrated marketing and merchandising programs and strategic operations. Most recently, Sampson served as chief marketing and merchandising officer for Albertsons Cos. There he was instrumental in leading the company during a period of monumental growth through strategic merchandising approaches, oversaw significant development and innovation through digital and e-commerce strategies, rapidly scaled its private label brands and built customer and associate engagement across 2,300 stores. Prior to his position as chief marketing and merchandising officer at Albertsons, Sampson held numerous leadership roles at Albertsons Cos., Ahold’s Giant of Landover and Walmart’s Sam’s Club spanning operations, product merchandising and procurement, e-commerce and branding. In 2017, Sampson was named Mass Market Retailer’s Merchant of the Year and received the Retail TouchPoints’ 2018 Retail Innovator Award.
Medicine Man Technologies is a provider of cannabis consulting services, nutrients and supplies. The company’s client portfolio includes active and past clients throughout the cannabis industry in 20 states and seven countries. The company has entered into agreements to become one of the largest vertically integrated seed-to-sale operators in the global cannabis industry. Current agreements will enable Medicine Man Technologies to offer cultivation, extraction, distribution and retail pharma-grade products. Management includes decades of cannabis experience, a unique combination of first movers in industrial cannabis and proven Fortune 500 corporate executives.