Corporate Store News COVID-19 Health/Wellness Marketing Southeast

Businesses Donating Funds, Offering Discounts, Giving Free PSAs

Food Lion donation, Covid-19, pandemic

With the Covid-19 pandemic continuing to spread, grocers and affiliated businesses are reaching out in various ways to help their communities. In the Southeast, Food Lion is donating $3.1 million to address various community needs, Adergy is offering free PSAs to independent grocers and Dollar General is giving a discount to those on the frontlines.


Food Lion donates $3.1M to address critical community needs caused by Covid-19 pandemic

Salisbury, North Carolina-based Food Lion announced March 31 a $3.1 million donation, with the majority being earmarked to feed those who are in need right now and to help its neighbors who are significantly impacted by the coronavirus (Covid-19) pandemic. 

“At Food Lion, our customers and associates who are part of the towns and cities we serve are at the heart of everything we do and now, more than ever, we want to make sure we care for and nourish them during this time,” said Meg Ham, Food Lion president. “Our neighbors’ lives have been changed so much over the past several weeks, and we know many of our customers and associates’ families have been affected by the closure of schools and businesses as the entire nation works together to help prevent the spread of coronavirus. While these actions are necessary, our communities are struggling and it has further increased the need, especially for our most vulnerable neighbors, including seniors and children who struggle with food insecurity and all who are in fear of contracting the disease, to have access to fresh, affordable food.” 

The $3.1 million will be designated to support the following:

  • $500,000 donation to fund medical research at UNC Health: Scientists at UNC Health are working to develop promising treatments, protective vaccines and public health practices for Covid-19. Funding this potentially lifesaving research is yet another way Food Lion can be there for its communities during this unprecedented time. 
    • An additional $1 million donation, which is equivalent to 10 million meals, to nourish and care for local communities through Food Lion’s hunger relief platform, Food Lion Feeds. Last week, the company announced a $600,000 donation, including $500,000, the equivalent of 5 million meals to support local Feeding America affiliated food bank partners in Food Lion’s 10-state footprint and $100,000 to Feeding America for its overall Covid-19 response efforts.

The additional funds will provide relief for those who may need more support during these unprecedented times such as children who need food because of school closures, seniors who are on limited incomes as well as our neighbors who are laid off from their jobs and just need a little help. 
• Food Lion also will infuse $1 million into the Lion’s Pride Foundation, its associate emergency care fund to support associates whose families may be impacted by this crisis.             

“We will continue to do everything we can to get all our neighbors through this,” added Ham. “We know our communities are counting on us during this pandemic crisis and we are here to support and provide care during this time.” 

Food Lion has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 68,000 associates. Food Lion is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Ahold Delhaize.


Adergy: Real time communication with shoppers is essential

To do its part during the Covid-19 pandemic, Gulf Breeze, Florida-based Adergy is standing behind all the independent grocers across the country with “no cost” fluid and everchanging PSAs. It now is opening its PSAs to all independent grocers, even those it does not serve.

Adergy says communicating directly with shoppers has never been more important.

Retailers can go to the Adergy website and request the ads they need. Adergy will email the ads directly to the retailers for their use.

Retailers can find this offering on the website, where audio samples of the current PSAs are available.

Adergy says since this is a fluid and everchanging situation, it will be updating PSAs on a weekly basis and it invites all retailers to return for new content weekly. Adergy is working through both NGA and ROFDA to get this offering out to retailers.

To date, about 90 percent of those Adergy serves are running multiple PSA spots. It currently has 23 different spots in the rotation available. Messaging ranges from safety and social distancing, sanitization procedures in-store and at gas pumps, curbside pickup and delivery, thank you to medical staff and cashiers to tips for kids at home. The Staying Community Strong theme runs throughout the messaging.

Adergy says its goal is to keep the content fresh and promote positivity throughout the industry.


Dollar General offers discount to medical, guardsmen, first responder communities

Goodlettsville, Tennessee-based Dollar General is providing all medical personnel, first responders and activated National Guardsmen with a 10 percent discount on qualifying purchases. Individuals can present their employment badge or ID at more than 16,300 stores to receive the discount.Dollar General discount, Covid-19, pandemic

“At Dollar General, we are deeply appreciative for the ongoing and brave work that our medical professionals, first responder communities and National Guard activated continue to perform during these unprecedented times,” said Todd Vasos, Dollar General’s CEO. “To demonstrate our heartfelt gratitude for these individuals’ tireless service to their communities, we are proud to help support them with this discount. On behalf of the entire Dollar General family, we would like to thank all of the physicians, nurses, pharmacists, paramedics, police officers, firefighters, Guardsmen and other health care and front-line professionals working to support and care for our neighbors and communities.”

Dollar General will offer the discount through April 30, and plans to evaluate the possible extension of the offer in the coming weeks, based on the evolution and status of the Covid-19 pandemic.

Dollar General also continues to highlight its appreciation to its employees who continue to serve customers and communities through the company’s mission of serving others. The company plans to invest approximately $35 million in bonuses for all eligible store, distribution center and private fleet employees who perform work during a six-week period beginning in mid-March. Dollar General also is providing all employees with an ongoing 30 percent digital coupon discount on its private brands through May 4.

All Dollar General stores also are dedicating the first hour each morning to senior customers with the goal to provide at-risk neighbors the opportunity to shop for essential items in a less crowded environment. Stores are also closing one hour early to clean and re-stock shelves, as well as for employees’ safety and well-being.

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