Coral Gables, Florida-based Fresh Del Monte Produce has named Elana Gold as VP and chief marketing officer (CMO). In this role, Gold will lead Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand.
She will report to Fresh Del Monte Produce President and COO Youssef Zakharia.
Gold boasts more than 25 years in building strategies, organizations and capabilities for top global companies and brands, including Abbot, Novartis, PepsiCo, Sabra Foods and Yum! Brands, among others. Most recently, Gold served as chief commercial officer at Before Brands, a VC-backed start-up, where she helped to develop and launch a new category of the most advanced childhood nutritional products to reduce food allergy development risk in children.
Prior to joining Before Brands, Gold served as divisional VP of marketing (CMO) for Abbot Nutrition International.
“I am excited for Elana to bring her vast experience, creativity and talent to the Fresh Del Monte Produce family,” said Zakharia. “As we continue our roadmap to achieve our five-year strategic objectives, including to become a consumer-driven company, it is clear that we need to build upon the great equity in our brands. Elana is just the right person to ensure we carry this through.”
Gold carries a reputation as a high-energy business builder with deep expertise in global marketing strategy; infusing deep analytics into effective communication strategies; and driving meaningful innovation throughout the customer journey. She is also very passionate about building marketing capabilities and high performing teams. She has worked and lived in eight countries and speaks four languages. Gold holds a bachelor’s degree from Emory University in foreign languages and an MBA from the Wharton School of Business in both marketing and finance.
Fresh Del Monte Produce Inc. is a vertically integrated producer, marketer and distributor of fresh and fresh-cut fruit and vegetables, as well as a producer and distributor of prepared food in Europe, Africa and the Middle East. Fresh Del Monte markets its products worldwide under the Del Monte brand. The company also markets its products under the Mann’s brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods,Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada or Del Monte Asia Pte. Ltd.