Wendy May Real, founder and CEO of Pure Bloom CBD in Marin, California, has launched a new hand sanitizer in response to the Covid-19 outbreak.
The pandemic has spotlighted the importance of practicing good hygiene. Future forecasts suggest this trend will continue to increase and the personal care category will significantly expand. This new personal care product combines the antiseptic power of 80 percent certified organic ethyl alcohol with the skin hydrating benefits of full spectrum CBD, cold-pressed hemp seed oil and vegetable-derived glycerin to leave hands feeling soft and nourished after every use.
As with any new product release, consumers will have questions: Will the CBD molecules interact with the ethyl alcohol (ethanol) or make it less effective as an antiseptic to kill germs and bacteria? No, neither CBD molecules nor the other ingredients decrease the efficacy of the antiseptic or other chemical properties of the ethyl alcohol.
Does ethyl alcohol (ethanol) degrade (breakdown) the CBD molecules, causing them to be less effective? No, the ethanol doesn’t degrade, change or impact the effectiveness of CBD, other cannabinoids or other ingredients. Additionally, ethanol is a well-known topical penetration enhancer, which means it can be used to increase the transdermal delivery of skin-loving ingredients directly into the skin including CBD molecules.
The new sanitizer comes in two scents. Blissful Bloom is unique proprietary floral blend of aromatic flowers formulated to provide stress relief, balance and a soothing calm. Calming Citrus provides versatile scents of citrus fruits that are known to be calming and uplifting during times of stress and anxiety.
The new hand sanitizers include Organic Ethyl Alcohol, a powerful antiseptic. This formula contains 80 percent certified organic ethyl alcohol (ethanol) making it 99.9 percent effective against most common germs and bacteria. Although effective as a sanitizing ingredient, ethyl alcohol can also strip the skin of vital nutrients and natural oils, thus having a dehydrating effect on the skin. But, this “good alcohol” is also a well-known topical penetration enhancer, which means it can be used to increase the transdermal delivery and absorption of skin-loving ingredients into the skin including CBD molecules.
Real also uses full spectrum CBD hemp extract, sourced from USDA certified organic hemp that won’t make you high. This molecule is known for its powerful antioxidant and anti-inflammatory properties; thus helping to calm inflammation, eliminate redness, soothe dehydrated skin and restore skin nutrition. It can also promote sensory calming and relaxation during times of stress, uncertainty and anxiousness. Another ingredient is organic hemp seed oil. This highly concentrated, cold-pressed oil is rich in potent antioxidants, vitamins A and E and hydrators, omegas 3, 6 and 9. This lightweight oil reduces inflammation, hydrates and regulates normal oil production in the skin.
The product also includes vegetable-derived glycerin. Derived from plant oils, this humectant is known for its ability to draw water into the outer layers of the skin and form a protective layer on the skin’s surface, helping to retain moisture and keep harmful chemicals and environmental elements out of the skin. This ingredient also helps to repair and regenerate skin cells promoting cellular healing in deeper layers of the skin.
Consumers can find the product online and store shelves. Good Earth Natural Market is currently carrying the new hand sanitizer in stores and several others are set to follow suit.