The National Frozen and Refrigerated Foods Association has issued a letter to its members on how the Covid-19 pandemic is affecting the industry. NFRA President and CEO H.V. ”Skip” Shaw Jr. said during his 35 years as a part of the association he can’t recall a “more challenging or disorienting stretch of days,” adding that new information and guidelines about the Covid-19 virus are seemingly being released every minute.
“First of all, I wanted to extend a huge thank you to each and every person reading this. In keeping customers and shelves well-stocked, our entire industry is playing a valuable role in helping millions of Americans prepare to stay at home for an extended period of time,” Shaw stated. “Your efforts are critical to helping families be as ready as possible in a time of uncertainty.
“With this focus on families, our March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream and Novelties promotions will continue as planned. We’ll also be adjusting and ramping up our social and digital content for Easy Home Meals as we have the unique opportunity to speak and engage with our large consumer audiences. The American way of life has been turned on its head for the foreseeable short-term future, and as an organization, we want to help families settle into these new routines as easily as possible. We will be sure to share with you our modified social media strategy and resources in the weeks ahead,” Shaw stated.
NFRA staff is working remotely and the organization canceled its executive conference in accordance with the new federal guidelines. NFRA leadership remains connected and committed to providing its full breadth of services and will continue to monitor the situation for future meetings and events.