Austin, Texas-based Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, has hired Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all sizes.
In her role at Revionics, Meriwether will focus on the go-to-market strategy and the development of compelling portfolio and product messaging, content and sales enablement. Collaborating with Revionics’ internal teams, she will drive product launches to drive customer adoption and market awareness.
“I was drawn to Revionics by not only the organization’s lengthy history of enabling customer success, but also the use of advanced AI to solve some of the toughest challenges retailers face,” said Meriwether. “I’m delighted to return to the retail industry with the opportunity to promote a solution suite that is proven to deliver rapid ROI.”
Meriwether has extensive knowledge in go-to-market strategy, buyer personas and messaging, content development, sales enablement and demand generation. She has established portfolio marketing departments for start-up and emerging companies and led global teams at enterprise organizations.
Prior to joining Revionics, Meriwether was the global senior product marketing practice leader at IBM, responsible for the transformation of product marketing and messaging across the organization. Before that role, she worked specifically with IBM’s power systems business unit, not only building a high-performing and data-driven product marketing team, but also enabling the successful launch of the POWER9 family of servers.
Before IBM, Meriwether spent time at SiriusDecisions as research director over portfolio marketing and before that as senior director of product marketing at RetailMeNot, where she established a B2B and B2C portfolio marketing team. Meriwether’s marketing background spans a number of other technology companies, including: Volusion, as director of product marketing; Oracle, where she served as director, global CX and customer service campaigns; and RightNow Technologies. Meriwether holds a bachelor’s degree in industrial systems engineering from Georgia Institute of Technology.
Revionics is a global SaaS provider of science-based pricing, promotion and competitive insight for innovative retailers. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns and advanced analytics.