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Arm & Hammer Expands Sustainability Initiatives For Earth Day

Arm & Hammer

Ewing, New Jersey-based Arm & Hammer and its manufacturer, Church & Dwight, are expanding company and product sustainability initiatives.

Arm & Hammer was closely involved with the inaugural Earth Day in 1970 and continues to be involved. This year it is expanding its impact through a partnership with the Arbor Day Foundation. With support from partners like Arm & Hammer, the Arbor Day Foundation has planted nearly five million trees in the Mississippi River Valley, one of the most critical wetland resources in North America. This effort has removed carbon dioxide and pollutants in the atmosphere, thereby creating cleaner air and water. Through the sustainability partnership, Arm & Hammer is removing more than 300 million pounds of carbon dioxide from the atmosphere and filtering over three million pounds of air pollutants each year.

“Arm & Hammer is so much more than a trusted cleaning brand; we are a family-first, community-centric brand that is invested in our people and our planet,” said Laurie Kirschner, director of marketing for Arm & Hammer Laundry. “As a leading laundry brand, we believe it’s our job to go beyond household cleaning and support sustainability initiatives like our partnership with the Arbor Day Foundation and support of Earth Day.”

The brand is also packaging up its commitment to cleaner solutions with the creation of new Clean & Simple Laundry Detergent formulated with just six essential ingredients and water.

The company says the laundry detergent meets EPA Safer Choice product standards. It is made at Church & Dwight plants with 100 percent certified renewable electricity and recycle-friendly packaging.

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