Home » Nielsen Examines CPG Dollar Sales Data During Covid-19 Pandemic
COVID Home Page Slider National

Nielsen Examines CPG Dollar Sales Data During Covid-19 Pandemic

Nielsen data

Nielsen has released its latest total U.S. weekly dollar sales data, reflecting the one- and eight-week periods ending April 25, compared to those same time periods in 2019.

In-store CPG is broken out by the top five growing categories this week, store department comparisons, early load-ups/basics, meat and dairy and others, as well as some high-level e-commerce data. Also included are some price increase break-outs for meat, eggs, cheese and milk.

Everything below reflects total U.S. in-store measurement, except the total CPG online sales and online department-level break-outs.

Some key takeaways:

  • Overall U.S. in-store CPG sales growth has bounced back, at +20.4% for the latest one-week period ending 4/25/20 vs. the same week in 2019.
    • Comparatively, total U.S. online CPG sales growth has stayed about the same at +60.3% for the latest one-week period ending 4/25/20 vs. the same week in 2019.
  • Frozen is again the top growing in-store department, followed by meat and dairy, as consumers continue to load up on food staples.
    • Fresh bison at No. 2 growth fresh meat (after fresh plant-based meat alternatives), with consumers looking beyond on chicken, beef and pork…whether by choice or necessity with shortages.
  • Hand sanitizer takes the No. 1 in-store week-over-week growth spot (+420%), following its No. 3 position, as people reload on health and safety products. Oat milk (+307.8%) moves from No. 1 to No. 2, and fresh meat alternatives (+224.3%) moves from No. 2 to No. 3 this week.
  • Prices have escalated for fresh meat (+8.1%), eggs (+30.9%), cheese (+11.2%) and cow’s milk (+10.3%).
  • Online CPG growth was led by food (+86.1%), with a big drop to household care (+50.9%) and health and beauty care (+49.4%).

 

Online Breakouts

Source: Nielsen e-commerce measurement powered by Rakuten Intelligence, for one-week period ending April 25, 2020, compared to the same time period in 2019.

Total U.S. CPG online sales: +60.3% for the one-week period ending 4/25/20 vs. same week previous year

Online department breakdown

  • Food: +86.1% for the one-week period ending 4/25/20 vs. same week previous year
  • Household care: +50.9% for the one-week period ending 4/25/20 vs. same week previous year
  • Health and beauty care: +49.4% for the one-week period ending 4/25/20 vs. same week previous year
  • Pet care: +24.4% for the one-week period ending 4/25/20 vs. same week previous year
  • Baby care: +23.2% for the one-week period ending 4/25/20 vs. same week previous year

 

In-Store Breakouts

Nielsen Total U.S. xAOC, for the one- and eight-week periods ending April 25, 2020 and April 18, 2020, compared to the same time periods in 2019

Total U.S. CPG in-store sales: +20.4% for the one-week period ending 4/25/20 vs. same week previous year

Top 5 growing categories of the week

  • Hand sanitizer: +420.9% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +229.2%
    • Was +166.9% dollar growth for the week ending 4/18/20 vs. same week previous year
  • Oat milk: +307.8% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +350.1%
    • Was +269% for the week ending 4/18/20 vs. same week previous year
  • Fresh meat alternatives: +224.3% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +269.5%
    • Was +200.4% for the week ending 4/18/20 vs. same week previous year
  • Baking powder: +169.7% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +132.7%
    • Was +116.4% for the week ending 4/18/20 vs. same week previous year
  • Aerosol disinfectants: +157.9% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +245.2%
    • Was +128.3% dollar growth for the week ending 4/18/20 vs. same week previous year

Department breakdown

  • Frozen: +46.8% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +42.3%
    • Was +24.2% for the week ending 4/18/20 vs. same week previous year
  • Meat: +41% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +43%
    • Was +22.4% for the week ending 4/18/20 vs. same week previous year
  • Dairy: +32% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +30.3%
    • Was +15% for the week ending 4/18/20 vs. same week previous year
  • Household care: +31.4% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +45.6%
    • Was +19.8% for the week ending 4/18/20 vs. same week previous year
  • Seafood: +21.9% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +12.7%
    • Was +7.6% for the week ending 4/18/20 vs. same week previous year
  • Produce: +21.8% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +18.7%
    • Was +6.8% for the week ending 4/18/20 vs. same week previous year
  • Grocery: +20.7% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +31.2%
    • Was +3.6% for the week ending 4/18/20 vs. same week previous year
  • Pet care: +3.5% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +8.7%
    • Was -7.1% for the week ending 4/18/20 vs. same week previous year
  • Deli: even % for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +3.2%
    • Was -14.7% for the week ending 4/18/20 vs. same week previous year
  • Health and beauty care: -0.4% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +11.2%
    • Was -11.3% for the week ending 4/18/20 vs. same week previous year
  • Baby care: -11.1% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +7.5%
    • Was -17.5% for the week ending 4/18/20 vs. same week previous year
  • Bakery: -15.4% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): -5%
    • Was -18.9% for the week ending 4/18/20 vs. same week previous year

Early Load-ups/Basics

  • Bath tissue (toilet paper): +40% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +78%
    • Was +44.2% for the week ending 4/18/20 vs. same week previous year
  • Paper towels: +47.7% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +64.7%
    • Was +36% for the week ending 4/18/20 vs. same week previous year
  • Multi-purpose cleaners: +74.8% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +115.6%
    • Was +59.4% for the week ending 4/18/20 vs. same week previous year
  • Total beans: +54.8% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +80.8%
    • Was +39.7% for the week ending 4/18/20 vs. same week previous year
  • Dried beans: +67.4% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +148.9%
    • Was +78.9% for the one-week period ending 4/18/20 vs. same week previous year
  • Chickpeas/garbanzos: +71.3% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +96.1%
    • Was +54.5% for the week ending 4/18/20 vs. same week previous year
  • Pasta: +52% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +81.1%
    • Was +26.6% for the week ending 4/18/20 vs. same week previous year
  • Rice: +45.3% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +90.8%
    • Was +28.8% for the week ending 4/18/20 vs. same week previous year
  • Shelf-stable (canned, pouched) tuna: +38.2% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +78.8%
    • Was +20.6% for the one-week period ending 4/18/20 vs. same week previous year
  • Orange juice: +44.6% for the one-week period ending 4/28/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +33.5%
    • Was +28.9% for the week ending 4/18/20 vs. same week previous year
  • Salty snacks: +24.7% for the one-week period ending 4/25/20 vs. same week previous year (was +7.9% for the one-week period ending 4/18/20)
    • Popcorn: +40.4% for the one-week period ending 4/25/20 vs. same week previous year
      • Latest 8-weeks (ending 4/25/20): +35.8%
      • Was +20.2% for the week ending 4/18/20 vs. same week previous year
    • Pretzels: +33.2% for the one-week period ending 4/25/20 vs. same week previous year
      • Latest 8-weeks (ending 4/25/20): +29.9%
      • Was +9.8% for the week ending 4/18/20 vs. same week previous year
    • Ice cream: +42.5% for the one-week period ending 4/25/20 vs. same week previous year
      • Latest 8-weeks (ending 4/25/20): +29.5%
      • Was +20.7% for the week ending 4/18/20 vs. same week previous year

Meat, Dairy and Alternatives

  • Fresh meat: +49.3% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +38.8%
    • Was +30.2% for the week ending 4/18/20 vs. same week previous year
    • AVERAGE UNIT PRICE: +8.1% for the one-week period ending 4/25/20 vs. same week previous year
  • Fresh beef: +53.2% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +47.1%
    • Was +33% for the one-week period ending 4/18/20 same week previous year
  • Fresh chicken: +43.7% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +39.8%
    • Was +27.2% for the one-week period ending 4/18/20 same week previous year
  • Fresh pork: +60.6% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +44.1%
    • Was +37.8% for the one-week period ending 4/18/20 same week previous year
  • Fresh bison: +71.5% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +46.3%
    • Was +36.2% for the week ending 4/18/20 vs. same week previous year
  • Fresh meat alternatives: +224.3% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +269.5%
    • Was +200.4% for the week ending 4/18/20 vs. same week previous year
  • Fully cooked meat: +15.9% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +19.1%
    • Was +0.2% for the week ending 4/18/20 vs. same week previous year
  • Fully cooked meat alternatives: +55.1% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +57.8%
    • Was +39.4% for the week ending 4/18/20 vs. same week previous year
  • Processed meat: +48.9% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +43.9%
    • Was +28.2% for the week ending 4/18/20 vs. same week previous year
    • AVERAGE UNIT PRICE: +12.2% for the one-week period ending 4/25/20 vs. same week previous year
  • Bacon: +57.6% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +48%
    • Was +31.9% for the week ending 4/18/20 vs. same week previous year
  • Dinner sausage: +46.9% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +52.5%
    • Was +28.9% for the week ending 4/18/20 vs. same week previous year
  • Breakfast sausage: +51.6% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +46.3%
    • Was +25.8% for the week ending 4/18/20 vs. same week previous year
  • Canned meat: +64% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +109.9%
    • Was +42% for the week ending 4/18/20 vs. same week previous year
  • Chicken eggs: +49.7% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +47.9%
    • Was +35.5% for the week ending 4/18/20 vs. same week previous year
    • AVERAGE UNIT PRICE: +30.9% for the one-week period ending 4/25/20 vs. same week previous year
  • Cow’s milk: +21.6% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +22.6%
    • Was +12.2% for the week ending 4/18/20 vs. same week previous year
    • AVERAGE UNIT PRICE: +10.3% for the one-week period ending 4/25/20 vs. same week previous year
  • Milk/dairy alternatives: +33.8% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +32.1%
    • Was +20.3% for the week ending 4/18/20 vs. same week previous year
  • Cheese: +39.9% for the one-week period ending 4/25/20 vs. same week previous year
    • Latest 8-weeks (ending 4/25/20): +37.8%
    • Was +18.8% for the week ending 4/18/20 vs. same week previous year
    • AVERAGE UNIT PRICE: +11.2% for the one-week period ending 4/25/20 vs. same week previous year

Others to Watch

  • Pizza products
    • Pizza crusts: +97.5% for the one-week period ending 4/25/20 vs. same week previous year
      • Latest 8-weeks (ending 4/25/20): +66.4%
      • Was +66.4% for the week ending 4/18/20 vs. same week previous year
    • Pizza sauce: +105.8% for the one-week period ending 4/25/20 vs. same week previous year
      • Latest 8-weeks (ending 4/25/20): +82.1%
      • Was +70.8% for the week ending 4/18/20 vs. same week previous year
    • Frozen pizza: +57.1% for the one-week period ending 4/25/20 vs. same week previous year
      • Latest 8-weeks (ending 4/25/20): +63.2%
      • Was +43.3% for the week ending 4/18/20 vs. same week previous year
    • Baking products/supplies
      • Parchment paper: +131% for the one-week period ending 4/25/20 vs. same week previous year
        • Latest 8-weeks (ending 4/25/20): +75.4%
        • Was +73.3% for the week ending 4/18/20 vs. same week previous year
      • Baking yeast: +73.3% for the one-week period ending 4/25/20 vs. same week previous year
        • Latest 8-weeks (ending 4/25/20): +242.7%
        • Was +62.1% for the week ending 4/18/20 vs. same week previous year
      • Flour: +101.4% for the one-week period ending 4/25/20 vs. same week previous year
        • Latest 8-weeks (ending 4/25/20): +115.8%
        • Was +66.9% for the week ending 4/18/20 vs. same week previous year
      • Bread mix: +115.4% for the one-week period ending 4/25/20 vs. same week previous year
        • Latest 8-weeks (ending 4/25/20): +100.8%
        • Was +68.5% for the week ending 4/18/20 vs. same week previous year
      • Breakfast cereal: +34.5% for the one-week period ending 4/25/20 vs. same week previous year
        • Latest 8-weeks (ending 4/25/20): +33.6%
        • Was +13.2% for the week ending 4/18/20 vs. same week previous year
      • Frozen french fries: +79.3% for the one-week period ending 4/25/20 vs. same week previous year
        • Latest 8-weeks (ending 4/25/20): +62.7%
        • Was +48.8% for the week ending 4/18/20 vs. same week previous year
      • Fruits and vegetables
        • Oranges: +63.3% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +44.5%
          • Was +51.5% for the week ending 4/18/20 vs. same week previous year
        • Potatoes: +34.2% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +53.4%
          • Was +21.3% for the week ending 4/18/20 vs. same week previous year
        • Cabbage: +36.7% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +23.7%
          • Was +21% for the week ending 4/18/20 vs. same week previous year
        • Bananas: +17.4% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +14%
          • Was +10.8% for the week ending 4/18/20 vs. same week previous year
        • Lemons: +38.4% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +32.4%
          • Was +22% for the week ending 4/18/20 vs. same week previous year
        • Limes: +31.5% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +25.5%
          • Was +17.3% for the week ending 4/18/20 vs. same week previous year
        • Shelf stable meal kits (prepared foods): +58.6% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +72.8%
          • Was +37.9% for the week ending 4/18/20 vs. same week previous year
        • Tonic water: +68.7% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +68.4%
          • Was +81% for the one-week period ending 4/18/20 vs. same week previous year
        • Nail polish remover: +64.9% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +60.5%
          • Was +66.5% for the week ending 4/18/20 vs. same week previous year
        • Hair coloring: +50.7% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +21.2%
          • Was +37.1% for the week ending 4/18/20 vs. same week previous year
        • Vitamins: +35.6% for the one-week period ending 4/25/20 vs. same week previous year
          • Latest 8-weeks (ending 4/25/20): +52.7%
          • Was +22.9% for the week ending 4/18/20 vs. same week previous year

 More details at Nielsen.com microsite: “How Americans Are Shopping During COVID-19

How Concerned Should Independent Retailers Be About The Security Of Their In-Store Networks, Technology, and Data?

 

Network management is vital to the grocery industry – particularly to independent grocers who tend to wear many hats throughout their day-to-day store operations and management.

DUMAC answers what managed network services are and why it is important to independent grocers.

Learn More From DUMAC

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap