Produce Marketing Association (PMA) has announced the lineup for the May 20 Virtual Town Hall general session, titled “Executive Perspectives on Managing Through the Crisis Period,” which will welcome back industry executives who spoke earlier in the series. The panel will include Bruce Taylor, chairman and CEO of Taylor Fresh Foods Inc.; Adrielle Dankier, chief commerical officer at Nature’s Produce BC; Ken Shoemaker, CEO at Lipman; and Tim York, president of Markon Cooperative.
PMA has hosted a Virtual Town Hall each Wednesday at noon Eastern since late March, featuring speakers curated to help the industry navigate the variety of disruptions caused by the COVID-19 pandemic. In addition to general session speakers, roundtable discussions follow each weekly session to provide a venue for those to discuss topics and ask questions more specific to their business segment. The four roundtables include Grower/Shipper/Supply Chain/Global Trade, Floral, Foodservice and Retail/Grocery.
The Virtual Town Hall on Wednesday, May 20, will be an update to one of the most highly attended sessions of the series, when these industry leaders shared their insights on April 8. In this weeks’ discussion, the industry leaders will provide insights into how their businesses have evolved, the challenges they are now facing and what the industry must do to thrive going forward. Attendees also will hear what has changed since they last appeared at the Virtual Town Hall seven weeks ago. Those interested can view the recordings of this town hall and all others at pma.com.
“The amount of disruption our industry has faced in the past nine weeks has been unparalleled,” said PMA CEO Cathy Burns. “When this panel first shared their perspectives with members in one of our first town halls, their insights showcased opportunities for our industry to respond and adapt to the changing marketplace. I am looking forward to facilitating a follow-up conversation to share stories of creativity and resilience over the past several weeks, but more importantly, to discuss how we must evolve to succeed as a truly integrated industry, positioning us to thrive.”
Members can register here for the Virtual Town Hall: Executive Perspectives on Managing Through the Crisis Period.
PMA is the leading trade association representing companies from every segment of the global produce and floral supply chain.