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Appalachian Mountain Brewery, ASU Create New Hard Seltzer

Appalachian Mountain Brewery, hard seltzer

Appalachian Mountain Brewery (AMB) is building on its long-term partnership with Appalachian State University (ASU) with the release of Yosef Raspberry Hard Seltzer, a crisp and refreshing hard seltzer with raspberry flavor. The hard seltzer is the second release in the co-branded Yosef lineup, named for App State’s bearded Mountaineers mascot and is the nation’s first hard seltzer co-branded with a university. The new beverage is rolling out in four-packs of 16-oz. cans available at AMB’s Boone taproom and at select retailers across North Carolina this month.

“As an App alum, I’m excited that AMB is continuing to build on this great partnership and support the university’s Fermentation Sciences and Athletics Programs with fun and exciting new products,” said Nathan Kelischek, AMB co-founder and master brewer. “Yosef Golden Ale was a huge hit throughout the sports seasons last year, and we wanted to follow it up by releasing a hard seltzer in time for graduation and the kickoff to summer. While graduation looks a little different this year, we still want to celebrate the class of 2020 and give folks a much-needed reminder of summer days head with this crisp, refreshing hard seltzer.”

Inspired by the fresh raspberries found all over the High Country in the summertime, the new beverage has a fruity flavor, fresh raspberry aroma and crisp, clean finish. It has 5 percent ABV and has 130 calories, three carbs and zero sugar per 16-oz. serving. Thanks to official licensing through Affinity Licensing, App State’s licensing agency, Yosef Raspberry Hard Seltzer is packaged into white cans emblazoned with the App State logo. A portion of sales from it will go to support the university’s A.R. Smith Department of Chemistry and Fermentation Sciences program.

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