Field Roast Grain Meat Co., owned by Chicago-based Greenleaf Foods SPC, has added plant-based nuggets to its portfolio of frozen plant-based appetizers and entrees. The bite-size nuggets expand the brand’s frozen portfolio that also includes Fruffalo Wings and Miniature Corn Dogs.
“Remember the joy that a chicken nugget could bring you as a kid?,” said Dan Curtin, president of Greenleaf Foods. “We’re bringing that back with an absolutely delicious plant-based nugget that’s easy to prepare, flavorful on its own, yet still stands up to dips and sauces. And they’re not just for kids—adults are going to crave these, too.”
Field Roast Plant-Based Nuggets are breaded, with a taste and texture comparable to traditional chicken nuggets. Other product highlights include:
- Frozen, par-fried plant-based nuggets;
- Made from whole food ingredients like roasted garlic, wheat and pea protein;
- 14 grams of protein per serving; and
- No GMOs, soy, artificial ingredients or colors.
Data shows that Field Roast is outpacing competitors in the frozen plant-based space. According to market research, the brand’s Fruffalo Wings and Miniature Corn Dogs are both growing over 490 percent year-over-year.
Field Roast Plant-Based Nuggets are currently available in the frozen aisle at participating Albertson’s, Sobey’s and Price Chopper locations and are expected to start hitting shelves at more retailers this summer. The product also will be coming to foodservice locations.