Midwest Technology

P&G Ventures Debuts Its First Virtual Innovation Challenge

P&G Ventures, the early-stage startup studio within Cincinnati-based P&G, is inviting entrepreneurs, inventors, and startups to submit a product pitch for its first-ever Virtual Innovation Challenge. The challenge, now in its third iteration, seeks out budding entrepreneurs who are driving the next generation of technologies that will change consumers’ lives, and helps fuel innovation amidst the global pandemic.

Three finalists will be selected to pitch online to a panel of judges on June 24 at 1 p.m. ET. The broadcast will be open to the public, and registration can be found on Eventbrite. The winner will be selected by P&G executives Leigh Radford, VP and general manager at P&G Ventures, and Julie Setser, VP of research and development at P&G Ventures, and Pete Blackshaw, CEO of Cintrifuse, a syndicate “fund of funds” and startup incubator in Greater Cincinnati. The winner will receive $10,000 and a chance to partner with P&G Ventures.

P&G Ventures will be leveraging the KITE SRM platform and operating system to help identify, recruit, evaluate and select this year’s finalists. Submissions will be accepted now through Sunday, June 7.

As entrepreneurs and startups grapple with the effects of the novel coronavirus, P&G Ventures remains committed to equipping them with the resources, expertise, and guidance needed to continue developing their ventures. The Virtual Innovation Challenge provides entrepreneurs with an opportunity to share their ideas on a larger platform during these uncertain times.

“COVID-19 has changed the way we live and how businesses operate. Innovation stems from being able to adapt quickly to changing circumstances,” says Leigh Radford. “We’re dedicated to helping entrepreneurs navigate through this pandemic and it starts by giving them an outlet to continue sharing their innovations. That’s why P&G Ventures is empowering entrepreneurs and startups where they are—at home.”

Established in 2015, P&G Ventures partners with entrepreneurs, inventors, and startups to discover and create consumer products, brands, and businesses that solve people’s needs in categories new to P&G. Each  partnership is unique, P&G says, providing funding and access to the company’s experts, resources, and capabilities to help partners find their best customers, prove their technology, and create their brand.

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