Marketing Southwest

HAC Selects Branding Company To Support Next Phase Of Growth

Homeland Store Rodmell & Co.

HAC Inc., an Oklahoma employee-owned grocery company that includes the Homeland banner, says it has entered into an agreement with Rodmell & Co. to establish and execute a branding and customer engagement strategy.

“Over the past few years, HAC has made significant improvements to our operations and merchandising,” said Marc Jones, CEO and president at HAC. “We are now in a position to take our brands to the next level through enhanced experiences and stronger connections with our customers.”

“We are proud to be selected by HAC to support their vision,” said Patrick Rodmell, president at Rodmell & Co. “They are an authentic grocery retailer with deep roots in the communities they serve. This is a terrific opportunity to cultivate these relationships and support the foundations for HAC’s long term success.”

Asked what made Rodmell the right choice, Rob Easley, HAC’s VP of merchandising and marketing, said, “Rodmell is an industry leader in defining and delivering impactful brand and marketing programs. What’s more, they demonstrated a clear understanding of what makes HAC special and unique.”

The comprehensive engagement—which includes branding, store designs and marketing—is expected to launch in the fall of 2020.

HAC operates 80 grocery stores in Oklahoma, Texas, Kansas and Georgia. HAC Inc. operates under multiple banners including Food World, Piggly Wiggly, Country Mart, United, Cash Saver, Super Save, Food Pyramid and Homeland. Homeland is HAC Inc.’s largest banner as well as Oklahoma’s largest locally-owned grocery store chain with 30 locations statewide.

Homeland has been 100 percent employee owned since 2011.

Rodmell & Co. is headquartered in Toronto, Canada. Since 2012, the company has supported the branding and business goals of retailers in the U.S., Canada, Latin America and Europe.

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