Quincy, Massachusetts-based Stop & Shop says its 30th annual Food for Friends campaign raised more than $1.3 million to support the COVID-19 response efforts of 13 regional food banks in the Northeast. In March, Stop & Shop also announced a $1 million donation to support these regional food bank partners as they help those struggling with immediate hunger needs and food insecurity during the pandemic.
Stop & Shop’s Food for Friends campaign is an annual summer donation program where customers at Stop & Shop stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey are able to donate at checkout to support hunger relief. To help its food bank partners in this time of unprecedented need, Stop & Shop shifted the timeframe of the campaign to run throughout the month of May.
Customers using self-checkout registers were asked if they would like to round up their total to the nearest dollar, and Stop & Shop donated 100 percent of the change to regional food banks across its footprint.
“We’re very grateful for the overwhelming generosity of our customers to help us support our food bank partners in their important work to provide food to individuals and families during this pandemic,” said Gordon Reid, president of Stop & Shop. “The response from our customers shows that any size contribution can add up to make a meaningful impact in our communities.”
This year marks the 30th anniversary of Stop & Shop’s Food for Friends campaign, and the funds raised will benefit the following food banks: Community Foodbank of NJ, Connecticut Food Bank, Food Bank of Western Massachusetts, Foodshare, Feeding Westchester, Food Bank of the Hudson Valley, Fulfill, Food Bank for NYC, Greater Boston Food Bank, Island Harvest, Long Island Cares, Rhode Island Community Food Bank and Worcester County Food Bank.
The Stop & Shop Supermarket Co. LLC is an Ahold Delhaize USA company and employs nearly 60,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey.
To continue supporting its associates during the COVID-19 pandemic, Stop & Shop recently extended a 10 percent pay increase. See story here.