Home » Survey Reveals Increased Snacking Behaviors In ‘New Normal’

Survey Reveals Increased Snacking Behaviors In ‘New Normal’

snacking behaviors

As Americans across the country have been under shelter-in-place orders, many turned to snacking for comfort. A new survey, conducted in May in partnership with California Walnuts and Kelton Global, explores the snacking behaviors of Americans and how they’ve changed since shelter-in-place mandates were implemented.

About one in two Americans (48 percent) confess they are snacking more than before the pandemic began and two in five (40 percent) of those expect to see this behavior continue after the shelter-in-place mandates are lifted. While Americans are mostly torn when it comes to the perfect flavor profile of their snacks, the preference for sweet snacks (57 percent) currently edges out salty (43 percent).

Comfort is the first priority, with 75 percent of respondents noting that they are not trying to eat healthier snacks than they normally do, with only 20 percent remarking that they wish there were more nutritious snacking options available. As a result, close to a third (31 percent) of American snackers acknowledge that their new snacking behaviors have led to weight gain during the pandemic.

The survey insights indicate that snackers will continue to indulge, suggesting the importance of adding nutrient-rich ingredients to indulgent snacks in order to help maintain a healthy diet. Consumers can easily boost the nutrition of their snacks – whether savory or sweet – by incorporating walnuts into their snacking routine. Not only do they pair well with sweet or savory flavors, but they also provide nutrients needed to keep you full between meals: 4g protein, 2g fiber and good fats, including 2.5g of essential omega-3 alpha-linolenic acid (ALA) per 1 oz. serving. Walnuts are the only nut that are an excellent source of ALA, which has been associated with benefits for heart health, brain health and inflammation.

Additional survey results regarding changes in snacking behaviors include:

  • Americans are exploring new options: Two in five (40 percent) American snackers stock up on snacks so they don’t have to shop as frequently and about a quarter (23 percent) report that they have tried some new snacks since sheltering in place.
  • Snacking is a source of comfort: 33 percent of snacking Americans state they’ve found comfort in their favorite snacks since sheltering in place.

The study surveyed 1,004 nationally representative Americans age 18 and older in the U.S., and was conducted online from May 4-7.

Kelton Global is a global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations.

The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order.

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