The North American Meat Institute (NAMI), a contractor to the Beef Checkoff, and the New Orleans Culinary and Hospitality Institute (NOCHI) joined forces June 18 to celebrate America’s love of beef and sushi with the final showdown of the 2020 Beefshi Battle.
The 2020 Beefshi Battle is a campaign and online contest created to promote and popularize Beefshi, a concept that takes its inspiration from sushi and features prepared beef products like bologna, summer sausage, corned beef, pastrami, roast beef and beef jerky as central ingredients in sushi. This contest has encouraged professional cooks and chefs to tap into their own flair as they develop new Beefshi rolls to share with the food industry and the public. Many entered the contest, but the two finalists – Dave Terrazas and Wesley Kelso – competed June 18.
NAMI and NOCHI featured the two chef finalists during the culmination of the Beefshi Battle during NOCHI Together, an interactive livestreamed cooking class.
Both finalists and their Beefshi concepts were introduced at the start of the class. Voting continued through the end of the class, when the winner was announced live. The final round of voting was hosted on NOCHI’s Facebook page. The $1,000-prize winner was chosen based on poll votes.
Terrazas won the contest for his “Come & Take It” roll.
“At NOCHI, we’re proud to promote innovation and our wide and continually growing community of chefs. We couldn’t think of a better way to celebrate International Sushi Day than by spotlighting these chefs’ creative concepts,” said Leah Sarris, executive director of NOCHI. “We have been so inspired by all of the delicious Beefshi rolls that have been created for the 2020 Beefshi Battle. It’s going to be a difficult choice tonight.”
“Beefshi embodies America’s love for beef and sushi,” said Eric Mittenthal, VP of sustainability for NAMI. “Contrary to popular belief, sushi does not mean raw seafood. The term refers to the vinegared rice that can be paired with many ingredients including fish, vegetables or meat. We have loved seeing the innovations by the chefs who have entered the 2020 Beefshi Battle.”
Working with a Culinary Institute of America-trained chef, NAMI developed 16 Beefshi recipes to introduce the concept.
Visit nochi.org/beefshibattle to find more information about the 2020 Beefshi Battle.