Northeast Technology

Giant Food Announces Integrated E-Commerce Platform

Giant integrated e-commerce

Washington D.C. regional grocery chain Giant Food announced June 29 that it has a new integrated e-commerce shopping experience for customers available on its website and mobile app.

The integrated platform brings together the prior Peapod.com and Giantfood.com sites to create a single site on Giantfood.com. Visitors can access personalized shopping, rewards program benefits, weekly circular and coupons, as well as pharmacy, nutrition and wellness content offerings.

Customers who had previously opted for pickup or home delivery through Peapod by Giant at Peapod.com will now access the same service through the integrated e-commerce program, via the Giant website or free mobile app.

For prior Peapod users, there will be no interruption of service as all Peapod account information, orders and history will transition to Giantfood.com.

“Consumer preferences are shifting, and at Giant convenience and value are key,” said Ira Kress, president. “We are a brand with over 84 years of serving our customers locally in our community, and we are excited to extend that commitment with the launch of our one-stop integrated digital experience.

“The new Giantfood.com brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores. Beyond choosing where and how they want to place grocery orders, customers are able to browse rewards offerings that help them earn gas and grocery points, as well as save shopping lists, and view personalized product recommendations.”

Through the platform, Giant Pickup and Giant Delivers services are available to more than 6 million shoppers in 330 zip codes across Washington, D.C., Maryland, Virginia and Delaware. Customers can choose from flexible order windows. Same-day delivery service is available in select neighborhoods.

Giant Delivers and Giant Pickup services include an expanded assortment with hundreds of new items, such as plant-based foods and local and global offerings. Items are hand-picked and packed by Giant associates and loaded into customers’ cars or delivered to their doorsteps.

Customers have just one stop to redeem digital coupons, view custom product recommendations, browse weekly ads, save favorite items and grocery lists, and earn points on every purchase, via eCommerce or in-store orders, with the Giant Flexible Rewards Program.

Giant Pharmacy customers can refill, transfer or manage prescriptions directly through the new website. Nutrition and wellness content, such as healthy recipes and cooking tips from Giant’s expert in-store nutritionists, will also be available for shoppers to access.

Headquartered in Landover, Maryland, Giant Food operates 163 supermarkets with about 20,000 associates.

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