Solana Beach, California-based Kashi, a pioneer in natural foods, enlisted its Kashi Kids Crew to create two new super food cereals for its Kashi by Kids line, and they created Super Loops.
Kashi by Kids is a line where every product is created by kids, for kids. Super Loops are available in Chocolate and Berry, and both of the flavored cereals deliver 4 grams of protein, single-digit sugar and superfood ingredients such as berries, lentils and cocoa. The new cereals will be available this summer nationwide at Walmart, Amazon, Ahold, Jewel and Hannaford.
Instead of using single-grain flour, Kashi chose to use a blend of diverse superfood ingredients such as brown rice flour and red lentil flour. The ingredients also enhance the texture and flavors of the cereal, which are concerns for kids and parents. Both cereals are Non-GMO Project Verified and USDA Organic.
Kashi collaborated with the Kashi Kids Crew, a group of Gen Z leaders ranging from 13 to 17 years old who are passionate about sustainability, food, health and the environment.
“I am an advocate for healthy foods and am passionate about helping kids my age find foods that taste awesome and keep us fueled throughout the day,” said Tabay Atkins IV, a crew member. “Each member of the Kids Crew brings something different to the table and it was so fun to create something that we can feel good about eating every day.”
To engage the brand’s younger audience, Kashi is bringing back cereal box nostalgia with Mad Libs and games on the back of boxes.