Grand Rapids, Michigan-based SpartanNash Foundation is inviting store guests to take part in its company-wide fundraising effort to support military heroes and their families. The fundraiser will run July 1-12, and all funds raised will be evenly split between nonprofit organizations Team Red, White & Blue (Team RWB), Operation Homefront and Honor and Remember.
SpartanNash Foundation grants will be used to connect servicemembers, veterans and their families to their local communities through physical and social activity, provide critical financial assistance and family support services and honor those who lost their lives defending our freedoms.
During the 12-day scan, store guests who visit any participating SpartanNash-owned retail store or fuel center in nine states will have the opportunity to donate $1, $5 or $10 at any checkout lane, or round their total up to the nearest dollar to support the trio of patriotic partners. More than 150 stores are participating in the foundation scan, primarily under the banners of Family Fare, D&W Fresh Market, VG’s Grocery and Dan’s Supermarket.
For the first time, 20 Martin’s Super Markets in Michigan and Indiana also will take part in the SpartanNash Foundation scan campaign, introducing the foundation and its mission to Martin’s store guests for the first time.
“One of our company’s core values is patriotism, and we are deeply committed to serving our military heroes and their families both at home and abroad,” said Kathy Mahoney, SpartanNash chief legal officer and president of the SpartanNash Foundation Board of Trustees. “We do so by contributing thousands of dollars, products and volunteer hours to military and veterans’ organizations and events each year, as well as hiring veterans and military-connected associates as a Military Friendly and veteran-friendly employer.
“In partnership with Team RWB, Operation Homefront and Honor and Remember, our foundation scan is another unique and powerful way we can support our military heroes and ensure they have access to the benefits they have earned and the camaraderie they need. What better time to join with our store guests to support our military heroes than leading up to the Fourth of July, when we celebrate the freedoms they protect.”
Since 2016, the SpartanNash Foundation has raised and granted more than $1 million for its patriotic partners through its fundraising scan campaigns, benefitting veterans’ service organizations including Give an Hour, Fisher House Foundation, Blue Star Mothers of America Inc., Disabled Veterans National Foundation and in 2020, Team RWB, Operation Homefront and Honor and Remember.
One hundred percent of donations raised during the 2020 patriotic fundraising scan campaign will go directly to Team RWB, Operation Homefront and Honor and Remember as they support military heroes, veterans and their families by connecting them to their local communities through physical and social activity, providing critical financial assistance and family support services and honoring those who lost their lives defending our freedoms. SpartanNash underwrites the cost of the awareness-building and fundraising campaign as well as contributes funding and encourages associates to volunteer with the Foundation’s grant recipients.
“As a leading distributor of grocery products to U.S. military commissaries throughout the world, SpartanNash sees firsthand the sacrifices our servicemen and women make to protect our freedoms every day,” Mahoney said. “SpartanNash and the SpartanNash Foundation are deeply committed to supporting our military heroes in the communities we serve, and through our ongoing support of Team RWB, Operation Homefront and Honor and Remember, we can work with our store guests to raise awareness and funds for those who served and sacrificed.”
In another effort to help those in the communities it serves, in April SpartanNash launched an innovative pilot partnership with eight West Michigan restaurants impacted by the COVID-19 pandemic. See story here.