Executive News West

Raley’s Promotes Company Veteran Croff To SVP Of People

Raleys Laura Croff
Laura Croff

Raley’s has promoted Laura Croff to SVP of people. She is responsible for all aspects of Raley’s human resources strategy, including talent management, leadership development, labor relations, compensation and benefits. She will work closely with the executive committee to ensure Raley’s continues to elevate a culture that attracts, retains and develops the best teams.

“A proven professional, Laura is dedicated to ensuring Raley’s is a place where team members thrive,” said Keith Knopf, Raley’s president and CEO. “Her focus on our business strategies and team member experience and ongoing dedication to advancing Raley’s social responsibility have and will continue to make a difference.”

Croff, a member of Raley’s leadership team, was previously promoted within Raley’s from senior director of human resources to VP of people in December 2018. She has more than 20 years of human resources experience, including 13 years serving Raley’s in various roles in human resources and labor relations.

Raley’s is a privately-owned and family-operated customer experience grocery company headquartered in West Sacramento, California. Raley’s operates 127 stores under six banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, Market 5-ONE-5 and Raley’s O-N-E Market. Raley’s has expanded beyond the store to operate grocery curbside pick-up and delivery in their nearby communities.

Raley’s opened its first O-N-E Market, June 27 in the Northern California town of Truckee. See story, here.

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