Grocery retailers can help shoppers looking for a little escape from everyday life by offering something a bit exotic to customers – dragon fruit. This tropical fruit comes from the fields of Ecuador and Nicaragua.
According to Frieda’s Specialty Produce in Los Alamitos, California, tropical fruits are trending.
Coffee chains like Starbucks have ramped up their assortment of tropical beverages, including the Dragon Drink. At Dunkin’, shoppers can order a Strawberry Dragon Fruit Refresher.
According to a recent survey, 44 percent of shoppers say they think enjoying exotic tropical fruit, like dragon fruit, would help make it feel more like summer.
Frieda’s supply of dragon fruit features red dragon fruit grown in the volcanic soil of Nicaragua and yellow dragon fruit sourced directly from the Amazon rainforest in Ecuador.
“With such high demand and strong supply, now is the perfect time to build inviting dragon fruit displays which showcase all three varieties in order to make your store the preferred shopping destination,” said Alex Berkley, director of sales at Frieda’s Specialty Produce. “POS signage is an easy way to show the flesh and highlight the differences. We suggest featuring yellow dragon fruit, which we call the gateway dragon fruit because it is so sweet.”
From kiwifruit and dragon fruit, to Stokes Purple sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins in Orange County, California.