Frozen Midwest

Sara Lee Frozen Bakery Celebrates National Cheesecake Day

sara lee mini cheesecake

In honor of National Cheesecake Day on July 30, Sara Lee Frozen Bakery has launched a new line of individually wrapped, easy-to-eat mini cheesecakes. Sara Lee Mini Cheesecakes are packaged in a Peel & Plate cup and come in three flavor varieties: classic/plain, strawberry and salted caramel truffle.

According to a study by Datassential, nearly half of consumers polled were concerned about touching things that others have touched – and individually wrapped items provide consumers the peace of mind to enjoy a low contact, safe treat.

”Sara Lee Mini Cheesecakes are on-trend now more than ever because they’re individually wrapped snacks that you can eat right out of the cup with a fork or spoon,” said Ryan Malone, Sara Lee Frozen Bakery chief marketing officer. “We’re pleased to answer increasing consumer demand for ‘touchless snacking’ with our innovative packaging that helps consumers feel confident about the safety of their food.”

Cheesecake is unarguably one of America’s favorite desserts, found on over one third of all restaurant menus, according to Datassential Menu Trends (June 2020) and almost half of restaurant owners rate cheesecake as one of their top three selling desserts. Sara Lee Sara’s Selections Mini Cheesecakes (SRP: $6.49 / 4 cheesecakes per box) are available in the grocery freezer aisles and will be available in select food venues nationwide.

The Sara Lee name dates back to 1949, when Charles Lubin named his cream cheesecake after his then 8-year-old daughter.

Oakbrooke Terrace, Illinois-based Sara Lee Frozen Bakery is an industry-leading maker of frozen bakery and desserts. The company’s growing family of brands includes Sara Lee, Chef Pierre, Van’s, Bistro Collection, Superior On Main and Cyrus O’Leary’s.

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