COVID-19 Southeast

SEG, Coca-Cola Partner To Share A Meal With Families In Need

SEG Share a Meal
Southeastern Grocers launches the Share a Meal campaign in partnership with The Coca-Cola Co. to donate meals to Feeding America food banks with the purchase of a participating meal combo at any BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie deli department. (Photo: Business Wire)

Jacksonville, Florida-based Southeastern Grocers, parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, together with the SEG Gives Foundation, has partnered with The Coca-Cola Co. on the Share a Meal program. The campaign provides customers with a seamless opportunity to share a meal with families in need through the purchase of a participating meal.

To kick off the Share a Meal partnership and help combat summer hunger, the SEG Gives Foundation will donate more than $100,000 to Feeding America through its network of food banks. Additionally, the grocer encourages customers to round up their total grocery bill at the register to benefit Feeding America during the current nationwide coin shortage.

Now through Dec. 31, 2021, customers can help feed families in need by purchasing a Share a Meal combo at any BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie deli department. With each purchase of participating deli items and participating Coca-Cola products, 10 cents, or one meal, will be donated to Feeding America food banks throughout SEG’s seven-state footprint. The Share a Meal Program offers deli meal combinations including rotisserie chicken, mixed eight-piece baked chicken or mixed eight-piece fried chicken, with Coca-Cola products including Gold Peak Tea or Smartwater.

“At Southeastern Grocers, we are committed to making a difference in the communities we serve. We are honored to partner with The Coca-Cola Co. on the Share a Meal program to aid Feeding America in the ongoing fight against hunger. Our customers will now proudly be able to have a meal donated on their behalf with each participating purchase. We are stronger together, and we appreciate our customers who help us spread kindness throughout our communities,” said Anthony Hucker, president and CEO of SEG.

Pam Stewart, The Coca-Cola Co. SVP of national retail sales, said, “Our partnership with Southeastern Grocers and Feeding America demonstrates Coca-Cola’s commitment to act on our purpose to make a difference, while supporting our valued customers. Through the Share a Meal program, we are working together to help fight food insecurity, which is especially critical in communities disproportionately impacted by COVID-19.”


Addressing food insecurity

Food insecurity is an ongoing issue that impacts one in six families throughout the Southeast. This year, more than 54 million people may face hunger due to work furloughs and industry layoffs because of the coronavirus pandemic – an estimated 46 percent increase from the 37 million people who struggled with food insecurity prior to the pandemic. Through Share a Meal, The Coca-Cola Co. and SEG will help offset the effects of food insecurity by providing customers throughout the Southeast with the opportunity to support their communities in an impactful way.

“As a result of the pandemic, food banks across the country have seen an increase in need for food assistance. At the same time, the charitable food system has faced hosts of challenges, including a decline in food donations, volunteers and other resources. Feeding America is grateful to Southeastern Grocers and The Coca-Cola Co. for their support and commitment to helping our neighbors in need,” said Claire Babineaux-Fontenot, CEO of Feeding America.

Additionally, Southeastern Grocers has launched the SEG Positive Change Round Up Campaign to help minimize the impact of the nationwide coin shortage while also providing support to people in need as its associates, customers and neighbors continue to navigate the effects of COVID-19. Customers are encouraged to round up their total grocery bill to the nearest dollar at check out in support of various charitable organizations through the remainder of 2020. All spare change donated through Aug. 4 will benefit Feeding America in its fight against hunger.

This latest community effort is an expansion of the grocer’s ongoing commitment to support its longstanding partner, Feeding America, through various initiatives that cultivate strong relationships between its stores and local food banks, including associate volunteer efforts, community campaigns, food contributions and collaborations with partners like The Coca-Cola Co. In addition to the SEG Gives Foundation’s more than $100,000 donation to kick off Share a Meal, Southeastern Grocers helped the country face the surge of COVID-19 earlier this year with a $250,000 donation to Feeding America as well as a contribution of nearly 258,000 $5 hunger relief bags equaling more than $1.28 million worth of food. The grocer, its foundation and customers have donated more than $2.5 million in addition to tens of millions of pounds of food to Feeding America through various charitable programs since 2017.

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